Mixed media production house Hornet Inc. has launched a digital production company, Bossa, in partnership with creative director Andrezza Valentin, formerly with B-Reel, and executive producer Hans Weiss, who had served as head of digital production at Havas Digital.
“Hornet has been keen to enter into the digital space, but we did not want to simply create a digital division within the company. To give this effort the best opportunity to succeed, we sought out new partners/owners to create a digital sister company with its own name and its own brand. We are happy to have found partners like Andrezza and Hans to steer this new company,” stated Hornet partner Michael Feder.
Drawing roots in Brazilian pop culture, “bossa” is slang for doing something with particular charm, natural flair, or innate ability. Some would say the closest translation is swagger. Bossa aims to tell brand stories with a little more swagger.
Located in SoHo in New York City, Bossa will have the full support of sister company Hornet through its roster of mixed media directors, infrastructure, and 10 years of production experience. Additionally, Bossa will be committed to collaborating with other live action and production companies where needed.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More