Mixed media production house Hornet Inc. has launched a digital production company, Bossa, in partnership with creative director Andrezza Valentin, formerly with B-Reel, and executive producer Hans Weiss, who had served as head of digital production at Havas Digital.
“Hornet has been keen to enter into the digital space, but we did not want to simply create a digital division within the company. To give this effort the best opportunity to succeed, we sought out new partners/owners to create a digital sister company with its own name and its own brand. We are happy to have found partners like Andrezza and Hans to steer this new company,” stated Hornet partner Michael Feder.
Drawing roots in Brazilian pop culture, “bossa” is slang for doing something with particular charm, natural flair, or innate ability. Some would say the closest translation is swagger. Bossa aims to tell brand stories with a little more swagger.
Located in SoHo in New York City, Bossa will have the full support of sister company Hornet through its roster of mixed media directors, infrastructure, and 10 years of production experience. Additionally, Bossa will be committed to collaborating with other live action and production companies where needed.
FireAid Concert Features Major Music Stars, Shares Stories Of Loss To Raise Money For L.A. Wildfire Relief
Pop stars, first responders, rock stars and those who've lost everything in the devastating LA-area wildfires came together for FireAid, a massive benefit concert Thursday that combined spectacular performances with moving storytelling from survivors and reminders of the destruction.
In a night full of surprises, a reunion of Nirvana — fronted by St. Vincent, Kim Gordon and Joan Jett in the place of the late Kurt Cobain — tops the list. They launched into "Breed," "School" and "Territorial Pissings" respectively, inspired and unexpected choices.
Drummer Dave Grohl's daughter, Violet, then emerged on stage for "All Apologies."
Closer Lady Gaga, after powering through the Oscar-award winning "Shallow" and "Always Remember Us This Way" from "A Star Is Born," played a new song on the piano. "It's just for tonight, it's just for you," she said of the song she wrote with fiancé businessman Michael Polansky. "Time is a healer."
"All I need is time," she sang in the folk-y pop chorus. "To heal my broken wings and then I'll soar."
Green Day kicked off the massive show by launching into "Last Night on Earth" at the Kia Forum and were soon joined by Billie Eilish for the first surprise of the night. The lyrics are surprisingly astute: "If I lose everything in the fire / I'm sending all my love to you."
After their set, Green Day frontman Billie Joe Armstrong hugged actor Billy Crystal, who was there to welcome to the crowd at the Kia Forum.
"Our goal is simple tonight, to spend more money than the Dodgers spent on free agents," he joked. He told the audience U2 offered the first big donation of the night: $1 million dollars.
Crystal said he was wearing the clothes he had on when he evacuated. He lost his home in... Read More