A whisper, a dog bark, a blaring boom box. These are among the sounds that we not only hear but also see in an imaginative new commercial for Hewlett-Packard created by Goodby, Silverstein & Partners, San Francisco, and directed by Tim Hope of Passion Pictures, London. Hope is represented in the United States by bicoastal Notorious Pictures.
Titled "Bang & Olufsen," the :30 depicts live-action people in an animated park setting on an overcast day. In the background, we see a modern cityscape. The combination of live action and animation creates an otherworldly environment described by Hope as a "Danish utopia—a kind of pristine, futuristic, northern European heaven."
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Alexander Cooper, Scott Fleming, Alex Barker, Mouse, Anthony Mark Barrow, John Leveson and Robert Francis were the lead actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
CLIENT
Hewlett-Packard.
PRODUCTION CO.
Passion Pictures, London, in association with Notorious Pictures, bicoastal.
Tim Hope, director; Alex Barbour, DP; Andrew Ruhemann, executive producer; Russell McClean, producer. Shot on location in London.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Rich Silverstein, co-chairman; Steve Simpson and Steve Luker, creative directors; Michael McCommon, copywriter; Steve Goldblatt, art director; Hilary Bradley, senior producer.
EDITORIAL
Swordfish, London.
Tony Kearns, editor.
POST
Rushes, London.
Dominic Aarons, colorist.
VISUAL EFFECTS
Glassworks, London.
Hector McLeod, managing director/effects supervisor; Jay Lichtman and Louisa Thomson, postproduction producers; Duncan Horn, online editor/Inferno artist; Paul Dickson, Gerald Attrill and Niahm Lines, Inferno artists; Anders Thonell, Dimosthenis Vagias, Vaclav Ciskovsky, Tom Stanton and Ariane Geil, 3-D operators.
AUDIO POST
Crescendo! Studios, San Francisco.
Jay Shilliday, mixer/engineer; Rick Friant, assistant engineer.
MUSIC/SOUND DESIGN
stimmung, Santa Monica.
Reinhard Denke and Gus Koven, sound designers; Michael Baird, assistant sound designer; Ceinwyn Clark, executive producer.