For the first time in its history, London International Awards is unveiling the winners and finalists as each jury completes judging. After deliberating over the work in-person, the Ambient & Activation, Print, Poster and Billboard jurors, led by BBDO Singapore creative chairman Guan Hin Tay, arrived at this year’s slate of winning entries.
In the Ambient & Activation category, the jury awarded a Grand LIA, 16 Golds, 14 Silvers, 16 Bronze Statues and 6 Finalists. This year, the Grand in Ambient & Activation goes to Honest Eggs Co. for “FitChix.” This piece of work was entered by both the agency, VMLY&R Melbourne, and the production company, AIRBAG, Melbourne. Both will receive a Grand LIA statue.
FitChix features the first-ever fitness trackers designed for chickens. The integrated campaign centered on this tech innovation is designed to show people how free and healthy Honest Eggs Co. chickens really are. VMLY&R collaborated with Airbag to create ergonomic, chicken friendly fitness trackers that don’t impose on day-to-day life and behavior. Multiple prototypes were engineered and calibrated to properly capture the activity levels of individual chickens–including step counts, which are printed onto the eggs that Australians buy at the supermarket. Honest Eggs Co. general manager Roger Boyd explained, “Honest Eggs Co. is on a mission to change egg farming for the better. We launched FitChix to help monitor the health of our chooks and to continue to bring attention to why regenerative farming is better for the hens, the egg, the land, the farmer and the community. In an extremely confusing category, Honest Eggs Co. is an easy choice as it is the one you can count on to be honest and transparent about the way we farm.”
After intense discussion over the entries vying for statues in the Print category, the jury awarded a Grand LIA and a Public Service/Charity/NGO Grand LIA, 3 Gold Statues, 9 Silver Statues, 11 Bronze Statues and 3 Finalists. The Print Grand LIA is awarded to DM9, São Paulo for Leica M11’s “The One Exhibition”. The Public Service/Charity/NGO Grand LIA is awarded to alma DDB, Miami for their work for Change the Ref titled “Cruz,” “Desantis,” “Kemp” and “Rubio”.
After deliberating over work in the Poster category, a Grand LIA, 2 Gold, 6 Silver, 2 Bronze Statues and 2 Finalists were awarded by the jury. This year, the Grand in Poster goes to the NotMilk campaign titled “We Didn’t Write This Campaign,” “No Leche,” “Calostrum-free,” “The Not Company” and “Food Hero” out of MRM, Santiago.
Finally, in the Billboard category, the jury awarded 2 Golds, 7 Silvers, 11 Bronze Statues and 13 Finalists.
Jury president Hin Tay commented, “We are still judging on the basis of a great insightful concept. I think the concept is still king. The ‘Big Idea’ is still king. The over art directed, crafted print and poster is on its way out. It is always back to the concept.”
Barbara Levy, president of LIA, stated, “As usual, the best work rises to the top. When you have the most talented creatives deliberating on the work, the statue discussions become truly awe-inspiring. These winners reflect the best creative work from around the globe.”
All rounds of judging were done onsite in Las Vegas over nine days. The judging process has no pre-judging. Each juror sees every piece of work in their respective categories. Each jury, along with their president, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
WINNERS & FINALISTS LISTED BY CATEGORY & COUNTRY
AMBIENT & ACTIVATION
ARGENTINA:
Dentsu Creative, Buenos Aires:
Gold in Social Media Platforms for Eurofarma titled “Scrolling Therapy”
Gold in Pharmaceuticals for Eurofarma titled “Scrolling Therapy”
AUSTRALIA:
AIRBAG, Melbourne:
Grand LIA for Honest Eggs Co. titled “FitChix”
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix”
Gold in Creativity in Commerce for Honest Eggs Co. titled “FitChix”
Gold in Zeitgeist for Honest Eggs Co. titled “FitChix”
Bronze in Corporate Purpose/Social Responsibility for Honest Eggs Co. titled “FitChix”
Special Australia, Sydney:
Bronze in Travel & Leisure for Virgin Australia titled “Middle Seat Lottery”
VMLY&R, Melbourne:
Grand in Grand LIA for Honest Eggs Co. titled “FitChix”
Gold in Creative Use of Data for Honest Eggs Co. titled “FitChix”
BRAZIL:
DAVID, São Paulo:
Finalist in Creativity in Commerce for Burger King titled “The Sticker Deal”
Ogilvy Brasil, São Paulo:
Silver in Direct Marketing – Consumer for The Coca-Cola Company – Coca-Cola and Coca-Cola No Sugar titled “Coca-Cola Magic Audios”
CANADA:
BBDO Canada, Toronto:
Gold in Zeitgeist for Muskrat Magazine titled “Missing Matoaka”
Silver in Media for Muskrat Magazine titled “Missing Matoaka”
COLOMBIA:
David, Bogotá:
Gold in Business-to-Business for Corona titled “Corona Extra Lime”
Silver in Corporate Purpose/Social Responsibility for Corona titled “Corona Extra Lime”
Grey Colombia, Bogotá:
Gold in Retail for Makro titled “Life Extending Stickers”
Silver in Creative Use of Data for Makro titled “Life Extending Stickers”
Silver in Sustainability for Makro titled “Life Extending Stickers”
FRANCE:
BETC Paris, Paris:
Bronze in Corporate Purpose/Social Responsibility for CANAL+ titled “Dystitles”
Finalist in Gaming for Puissance Dys titled “Mindcraft”
Havas Paris, Paris:
Silver in Public Service/Charity/NGO for Anne de Gaulle Fondation titled “Anne de Gaulle”
Publicis Conseil, Paris:
Silver in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
GERMANY:
Saatchi & Saatchi, Düsseldorf:
Bronze in Confections/Snacks for OREO titled “OREO Cheat Cookies”
Bronze in Creativity in Commerce for OREO titled “OREO Cheat Cookies”
Scholz & Friends, Hamburg:
Silver in Best Use of Real Time Advertising for McDonald’s titled “Happy Ramadan”
Bronze in Retail for McDonald’s titled “Happy Ramadan”
SERVICEPLAN Germany, Munich:
Bronze in Creativity in Commerce for AROYA titled “Freedom Grams”
Finalist in Direct Marketing – Consumer for AROYA titled “Freedom Grams”
HONG KONG:
Ogilvy, Hong Kong:
Bronze in Public Service/Charity/NGO for Women Helping Women titled “Undercover”
ITALY:
LePub, Italy:
Gold in Business-to-Business for Heineken titled “Bar Experience”
Bronze in Foods for Barilla titled “Passive Cooking”
Bronze in Best Use of Real Time Advertising for Heineken titled “Nobody Watches Women’s Football”
Bronze in Direct Marketing – Consumer for Heineken titled “The Closer”
KOREA:
Cheil Worldwide, Seoul:
Gold in Public Service/Charity/NGO for A Silent Emergency Call titled “Knock Knock”
PHILIPPINES:
Leo Burnett Group Manila, Makati City:
Bronze in Direct Marketing – Consumer for McDonald’s titled “Unbranded Menu”
SAUDI ARABIA:
Wunderman Thompson, Riyadh:
Silver in Creativity in Commerce for HungerStation titled “The Subconscious Order”
SPAIN:
Cheil Spain, Madrid:
Gold in Creative Use of Data for Samsung Spain titled “Samsung Unfear”
Gold in Technology & Tech Equipment for Samsung Spain titled “Samsung Unfear”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Gold in Corporate Purpose/Social Responsibility for EBM titled “Schoolgirl Newscasters”
UNITED KINGDOM:
McCann London, London:
Finalist in Creative Use of Data for Plant Drop titled “Smart Plants”
UNITED STATES:
DDB Chicago, Chicago:
Gold in Confections/Snacks for Skittles titled “Apologize the Rainbow”
Gold in Direct Marketing – Consumer for Skittles titled “Apologize the Rainbow”
Silver in Corporate Purpose/Social Responsibility for Coors Light titled “Chillboards”
Bronze in Sustainability for Coors Light titled “Chillboards”
Energy BBDO, Chicago:
Bronze in Public Service/Charity/NGO for Change The Ref titled “The New Recruits”
FCB Chicago, Chicago:
Bronze in Business-to-Business for Canon USA, Inc. titled “Knock at the Cabin”
FCB New York, New York:
Silver in Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Silver in Technology & Tech Equipment for Michelob ULTRA titled “DreamCaster”
Bronze in Beverages – Alcoholic for Michelob ULTRA titled “DreamCaster”
VMLY&R Commerce, New York:
Silver in Creativity in Commerce for OREO titled “Oreocodes”
Silver in Direct Marketing – Consumer for OREO titled “Oreocodes”
Finalist in Creativity in Commerce for Coca-Cola titled “I See Coke”
We Believers, New York:
Finalist in Sports for AB InBev – Corona titled “900 Minutes for Equality”
BILLBOARD
ARGENTINA:
DAVID, Buenos Aires:
Bronze in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party 1”
Bronze in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party 2”
Bronze in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party 4”
Bronze in Creativity in Commerce for Burger King titled “The Sticker Deal”
Finalist in Innovative Use of Billboard for Burger King titled “The Sticker Deal”
Finalist in Beverages – Alcoholic for Corona titled “Coronaless”
CANADA:
Ogilvy Canada, Toronto:
Finalist in Corporate Purpose/Social Responsibility for Dove titled “The Injectable Billboard”
Finalist in Creative Use of Data for Dove titled “The Injectable Billboard”
Rethink, Toronto:
Silver in Consumer Campaign for Heinz Ketchup titled “Kitchen”, “QSR”, “Diner”
CHILE:
MRM, Santiago:
Silver in Consumer Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company”, “Food Hero”
Bronze in Copywriting Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company, Food Hero”
FRANCE:
BETC Paris, Paris:
Silver in Use of Photography Campaign for Lacoste titled “Bucket Hat”, “Pink Polo”, “Socks and Sandals”, “Tennis Court”
Bronze in Consumer Campaign for Lacoste titled “Bucket Hat”, “Pink Polo”, “Socks and Sandals”, “Tennis Court”
GERMANY:
DAVID, Hamburg:
Silver in Consumer Campaign for Ikea – Proudly Second Best Campaign titled “High Chair”, “Cot”, “Stool”
Scholz & Friends, Berlin:
Finalist in Consumer Campaign for McDonald’s – Jingle Board Campaign titled “Berlin”, “Hamburg”, “Munich”
Scholz & Friends, Hamburg:
Gold in Best Use of Real Time Advertising for McDonald’s titled “Happy Ramadan”
Bronze in Consumer Campaign for McDonald’s – Happy Ramadan Campaign titled “Pommes Frites”, “McPlant”, “McPlant Nuggets”
ITALY:
LePub, Italy:
Finalist in Zeitgeist for Heineken titled “Nobody Watches Women’s Football”
PERU:
Fahrenheit DDB, Lima:
Finalist in Best Use of Real Time Advertising for Corona titled “Living Billboard”
SOUTH AFRICA:
Ogilvy South Africa, Cape Town:
Finalist in Innovative Use of Billboard for Volkswagen Automotive Products titled “The Blind Spot”
SPAIN:
DAVID, Madrid:
Bronze in Innovative Use of Billboard for Netflix titled “Georgina’s Billboard Collection”
THE NETHERLANDS:
Ogilvy Amsterdam, Amsterdam:
Finalist in Innovative Use of Billboard for Sennheiser titled “Earworm Billboards”
UNITED STATES:
Alma DDB, Miami:
Silver in Use of Photography Campaign for Change the Ref titled “Desantis”, “Rubio”, “Cruz”, “Kemp”
Bronze in Public Service/Charity/NGO Campaign for Change the Ref titled “Desantis”, “Rubio”, “Cruz”, “Kemp”
Finalist in Use of Photography Campaign for Coors Light titled “Crooked”, “Bent”, “Cauliflower”, “Zig Zag”
DAVID, New York:
Finalist in Consumer Campaign for Burger King titled “06:40 Breakfast”, “07:10 Breakfast”, “06:17 Breakfast”
DDB Chicago, Chicago:
Gold in Corporate Purpose/Social Responsibility for Coors Light titled “Chillboards”
Silver in Sustainability for Coors Light titled “Chillboards”
Silver in Use of Typography Campaign for Coors Light titled “Chillboards”
Ogilvy, Chicago:
Bronze in Entertainment for Chicago International Film Festival titled “Life Subtitled”
Finalist in Copywriting Campaign for Chicago International Film Festival titled “Festival Poster”, “Concessions”, “Disruptions”, “Questions”
We Believers, New York:
Bronze in Retail for Burger King titled “Burger Burger Burger Burger”
Finalist in Innovative Use of Billboard for Burger King titled “Burger Burger Burger Burger”
POSTER
BRAZIL:
VMLY&R, São Paulo:
Finalist in Corporate Purpose/Social Responsibility for Colgate-Palmolive titled “Smiles Everywhere”
CANADA:
Cossette, Toronto:
Silver in Art Direction Campaign for McDonald’s Canada – Inspired by Big Mac Campaign titled “Boots”, “Dress”, “Flowers”, “Grills”, “Make Up”, “Nails”
Rethink, Toronto / Montreal / Vancouver / New York:
Gold in Consumer Campaign for Heinz Ketchup titled “Kitchen”, “QSR”, “Diner”
CHILE:
MRM, Santiago:
Grand in Grand LIA for NotMilk titled “We Didn’t Write This Campaign”
Gold in Consumer Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company, Food Hero”
Bronze in Copywriting Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company”, “Food Hero”
CHINA:
RedBank Beijing, Beijing:
Finalist in Art Direction Campaign for The Huawei Mate X5 – Open The Big Scene titled “Bruce Lee”, “Rock Band”
GERMANY:
Ogilvy Germany, Frankfurt:
Silver in Business-to-Business Campaign for German Rail titled “Escape: HE LL”, “Escape: PA IN”, “Escape: FU CK”, “Escape: HE LP”
Scholz & Friends, Berlin:
Bronze in Consumer Campaign for McDonald’s – Jingle Board Campaign titled “Berlin”, “Hamburg”, “Munich”
Scholz & Friends, Hamburg:
Silver in Best Use of Real Time Advertising for McDonald’s titled “Happy Ramadan”
Silver in Consumer Campaign for McDonald’s – Happy Ramadan Campaign titled “Pommes Frites”, “McPlant”, “McPlant Nuggets”
SPAIN:
DAVID, Madrid:
Silver in Consumer Campaign for Ikea – Proudly Second Best Campaign titled “High Chair”, “Cot”, “Stool”
UNITED STATES:
Alma DDB, Miami:
Silver in Public Service/Charity/NGO Campaign for Change the Ref titled “Desantis”, “Rubio”, “Cruz”, “Kemp”
PRINT
ARGENTINA:
DAVID, Buenos Aires:
Bronze in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party 1”
Bronze in Beverages – Alcoholic for Michelob Ultra Mexico titled “Our Kind of Party 3”
BRAZIL:
DAVID, São Paulo:
Bronze in Beverages – Alcoholic for Corona titled “Coronaless”
Finalist in Sustainability for Corona titled “Coronaless”
DM9, São Paulo:
Grand in Grand LIA for Leica M11 titled “The One Exhibition”
Gold in Art Direction for Leica M11 titled “The One Exhibition”
Gold in Use of Photography for Leica M11 titled “The One Exhibition”
CHILE:
MRM, Santiago:
Bronze in Consumer Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company, Food Hero”
Bronze in Copywriting Campaign for NotMilk titled “We Didn’t Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company”, “Food Hero”
Wolf BCPP, Santiago:
Silver in Consumer Campaign for Burger King App titled “Los Angeles”, “London”, “Munich”, “Paris”
COLOMBIA:
DDB Worldwide Colombia, Bogotá:
Silver in Consumer Campaign for McDelivery titled “Moving”, “Kids”, “Office”, “Late Night”, “Mother”
FRANCE:
Publicis Conseil, Paris:
Silver in Political for Solar Impulse titled “Prêt à voter”
Silver in Public Service/Charity/NGO for Solar Impulse titled “Prêt à voter”
Bronze in Corporate Purpose/Social Responsibility for Solar Impulse titled “Prêt à voter”
GERMANY:
INNOCEAN Berlin, Berlin:
Silver in Use of Typography Campaign for There’s Nothing Comic About Dyslexia
SERVICEPLAN Germany, Munich:
Silver in Art Direction for Telefónica Germany/o2 Deutschland titled “Can Do Decoded”
Silver in Business-to-Business for Telefónica Germany/o2 Deutschland titled “Can Do Decoded”
Bronze in Use of Typography for Telefónica Germany/o2 Deutschland titled “Can Do Decoded”
SOUTH AFRICA:
Joe Public, Johannesburg:
Finalist in Public Service/Charity/NGO for Amnesty International titled “The Real Maternity Issue”
SPAIN:
DAVID, Madrid:
Silver in Consumer Campaign for Ikea – Proudly Second Best Campaign titled “High Chair”, “Cot”, “Stool”
UNITED ARAB EMIRATES:
Impact BBDO, Dubai:
Bronze in Media for AnNahar Newspaper titled “The Newspapers Inside The Newspaper Edition”
UNITED STATES:
alma DDB, Miami:
Grand LIA in Public Service/Charity/NGO Grand LIA for Change the Ref titled “Cruz”
Gold in Public Service/Charity/NGO Campaign for Change the Ref titled “Cruz”, “Desantis”, “Kemp”, “Rubio”
Silver in Art Direction Campaign for Change the Ref titled “Cruz”, “Desantis”, “Kemp”, “Rubio”
Bronze in Use of Photography Campaign for Change the Ref titled “Cruz”, “Desantis”, “Kemp”, “Rubio”Robert
Finalist in Use of Photography Campaign for Coors Light titled “Bent”, “Cauliflower”, “Crooked”, “Zig Zag”
AREA 23, an IPG Health Company, New York:
Bronze in Public Service/Charity/NGO for Black Maternal Health Information titled “Everything They Didn’t Tell You”
DAVID, New York:
Bronze in Consumer Campaign for Burger King titled “06:40 Breakfast”, “07:10 Breakfast”, “06:17 Breakfast”
Winners & Finalists can be viewed here.
