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    Home Run Derby A Hit; Nielsen Week In Review

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    This July 8, 2019 file photo shows Pete Alonso, of the New York Mets, after winning the Major League Baseball Home Run Derby in Cleveland. (AP Photo/John Minchillo, File)

    Baseball’s All-Star game is fading as a midsummer television attraction, but the adjunct Home Run Derby is becoming popular in its own right.

    The Nielsen company says a little more than 8 million people watched Tuesday’s All-Star game on Fox, enough to be the second-most popular thing on television after “America’s Got Talent” last week. The derby where sluggers flex their muscles a day before the game was televised on ESPN and reached 5.4 million viewers.

    New York Mets rookie Pete Alonso won the Home Run Derby. The American League took the All-Star game.

    The four major broadcast networks all struggled to find viewers during a quiet July week. CBS was in the unusual position of fourth place, although summer ratings don’t mean much to the networks.

    NBC won the week in primetime, averaging 3.6 million viewers. ABC had 3.2 million, Fox had 3.1 million, CBS had 3 million, ION Television had 1.5 million, Telemundo had 1.2 million, Univision had 1.1 million and the CW had 660,000.

    Fox News Channel was the week’s most popular cable network, averaging 2.28 million viewers in prime time. MSNBC had 1.54 million, ESPN had 1.47 million, HGTV had 1.27 million and TLC had 1.15 million.

    ABC’s “World News Tonight” topped the evening newscasts with an average of 8 million viewers, NBC’s Nightly News” had 6.9 million and the “CBS Evening News” had 5.2 million.

    Below are primetime viewership numbers compiled by Nielsen for July 8-14. Listings include the week’s ranking and viewership.

    1. “America’s Got Talent,” NBC, 9.81 million.
    2. MLB All-Star Game, Fox, 8.15 million.
    3. “60 Minutes,” CBS, 6.35 million.
    4. “The Bachelorette,” ABC, 6.05 million.
    5. “Bring the Funny,” NBC, 5.97 million.
    6. “Home Run Derby,” ESPN, 5.41 million.
    7. “The $100,000 Pyramid,” ABC, 5.044 million.
    8. “Celebrity Family Feud,” ABC, 5.041 million.
    9. “American Ninja Warrior,” NBC, 4.5 million.
    10. “Big Brother” (Sunday), CBS, 4.2 million.
    11. “Big Brother” (Wednesday), CBS, 4.16 million.
    12. “To Tell the Truth,” ABC, 4.058 million.
    13. “Big Brother” (Thursday), CBS, 4.055 million.
    14. “Holey Moley,” ABC, 3.96 million.
    15. “ESPY Awards,” ABC, 3.87 million.
    16. “The Code,” CBS, 3.85 million.
    17. “Bull,” CBS, 3.84 million.
    18. “Dateline NBC,” NBC, 3.76 million.
    19. “Blue Bloods,” CBS, 3.739 million.
    20. “America’s Funniest Home Videos,” ABC, 3.738 million.

    ABC and ESPN are owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.

    By David Bauder, Media Writer

    Category:News
    Tags:America's Got TalentHome Run DerbyMLBNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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