Yates Holley and John Kim have launched WORKPRODUCT, a multidisciplinary production studio which develops linear content and experiences for commercial brands globally. The new L.A.-based venture both represents and produces work for a roster of directors and boutique creative studios throughout the U.S., Europe and Australia. WORKPRODUCT’s range of services includes brand strategy, end-to-end content production, visual effects, and immersive experience development, drawing on a lineup of individual artists and creative collectives.
Managing executive producer and founding partner Holley is a veteran EP whose work to date has earned him honors that include three Gold Cannes Lions, and multiple AICP awards. His production experience is rooted in a successful interactive experience, game development, and VFX background, wherein he spent two decades developing award-winning technology-based brand campaigns. Holley’s creative collaborations include work for Disney, Nike, Coca-Cola and Apple. He served as technical director on Google Cloud’s “March Madness" campaign which scored a Cannes Gold Lion for Creative Data and a Silver Lion for Innovative Use of Technology. Holley’s contributions as TD on video game “Where The Cards Fall” helped it win Game of the Year at the Unity Awards and recognition for Best Art Direction by Apple. And his work on “Sprint Now Network” was awarded a Gold Art Direction AICP award, and a Gold Cannes Lion for Best Integrated Campaign.
WORKPRODUCT creative director and founding partner Kim is an accomplished CD and artist with a prominent career in the agency domain, catering to automotive brands such as Toyota, Mazda, Kia, and Lexus. Kim also maintains niche creative collective Rideview, a specialist CGI automotive studio rostered to WORKPRODUCT.
WORKPRODUCT’s talent lineup includes directors Matt Boman, Tommy Wooh, Blackmilk, and Maciek Sokalski, VFX and animation studios Rocketlab and Proper, automotive visualization studio Rideview, audio collective Dynamite Laser Beam, animation studios Yatta Studio and Papaton, and animation director Warcat. All the rostered directors/artists were operating independently prior to coming together under the WORKPRODUCT banner. Sokalski’s awards pedigree includes being part of an ensemble that garnered a primetime Emmy nomination for Outstanding Main Title Design in 2020 for Watchmen.
Holley shared, “Our goal in developing WORKPRODUCT was to create a diverse roster of creative talent and a flexible business model that allows us to morph our services and build bespoke creative teams for a huge range of brand client challenges. From the ideation stage to the final post, we can draw on this rich roster of individuals and creative studios to offer creative support at any scale. We wanted to expand on the traditional production company model and represent a team that spans various disciplines–from VFX and live-action to immersive entertainment. We are here to break the rules and take risks along the way.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More