WPP’s global creative content production company, Hogarth Worldwide, has named Natasha Cholerton-Brown as chief executive officer of the Americas.
Cholerton-Brown will be responsible for driving growth and market penetration across the Americas, including Canada and Latin America where Hogarth has a strong presence.
Cholerton-Brown comes to Hogarth with a track record of revenue growth and business transformation as chief operations officer in various sectors. Most recently, she was the COO of revenue at Insider Inc. Prior to Insider, she worked at Bloomberg LP in London, Hong Kong, and New York in leadership roles across news, visual media, sales, and business operations.
Cholerton-Brown started her professional career as a global news photographer for Thomson Reuters and others, working on assignment in many diverse environments including conflict zones on breaking news stories and features, and went on to be a managing editor.
She replaces Tim Ayers, who moved to WPP as global president of Studio X at the end of 2022.
She will report directly to Richard Glasson, global CEO, Hogarth Worldwide.
“The Americas is the fastest growing and soon-to-be largest region for Hogarth. Natasha joins us at a hugely exciting time and brings with her a wealth of relevant experience and a new perspective,” said Glasson.
Cholerton-Brown said of her new roost, “As an organization, we are fully primed for growth, we have an absolute best-in-class team, and an incredibly diverse, innovative and future-forward suite of creative offerings that will accelerate our clients toward achieving their aspirations.”
