WPP’s global creative content production company, Hogarth Worldwide, has named Natasha Cholerton-Brown as chief executive officer of the Americas.
Cholerton-Brown will be responsible for driving growth and market penetration across the Americas, including Canada and Latin America where Hogarth has a strong presence.
Cholerton-Brown comes to Hogarth with a track record of revenue growth and business transformation as chief operations officer in various sectors. Most recently, she was the COO of revenue at Insider Inc. Prior to Insider, she worked at Bloomberg LP in London, Hong Kong, and New York in leadership roles across news, visual media, sales, and business operations.
Cholerton-Brown started her professional career as a global news photographer for Thomson Reuters and others, working on assignment in many diverse environments including conflict zones on breaking news stories and features, and went on to be a managing editor.
She replaces Tim Ayers, who moved to WPP as global president of Studio X at the end of 2022.
She will report directly to Richard Glasson, global CEO, Hogarth Worldwide.
“The Americas is the fastest growing and soon-to-be largest region for Hogarth. Natasha joins us at a hugely exciting time and brings with her a wealth of relevant experience and a new perspective,” said Glasson.
Cholerton-Brown said of her new roost, “As an organization, we are fully primed for growth, we have an absolute best-in-class team, and an incredibly diverse, innovative and future-forward suite of creative offerings that will accelerate our clients toward achieving their aspirations.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More