For the fifth consecutive year, bicoastal/international MJZ topped the list of production companies honored at the AICP Show, The Art & Technique of the American Commercial, presented by the Association of Independent Commercial Producers. MJZ scored a dozen honors at the 19th annual AICP Show, which debuted this evening (June 8) at The Museum of Modern Art (MoMA) in New York. Leading the charge for MJZ were directors Rupert Sanders and Tom Kuntz.
Commercials directed by Sanders scored five Show honors while spots helmed by Kuntz tallied four, with the remaining MJZ kudos, one apiece, going to work directed by Spike Jonze, Nicolai Fuglsig and Craig Gillespie.
Four of Sanders’ five honorees came on the strength of Xbox Halo 3: ODST’s “The Life,” a :90 for San Francisco agency T.A.G., which was recognized in the Production, Cinematography (DP Greig Fraser), Editorial (editor Eric Zumbrunnen of Final Cut), and Visual Effects (VFX studio Asylum) categories.
The Sanders-directed Absolut Vodka :60 “Anthem,” out of TBWAChiatDay, New York, garnered an honor in the Visual Style category.
Meanwhile Kuntz–who earlier this year won the DGA Award as best commercial director of 2009–saw his four AICP Show honors highlighted by taking the Advertising Excellence/Single Commercial category (best-of-show spot) for Old Spice’s “The Man Your Man Can Smell Like,” a :30 from Wieden+Kennedy, Portland, Ore. The Old Spice commercial also was honored in the Performance/Dialogue and Humor categories. Another Kuntz-helmed commercial, Fruit by the Foot’s “Replacement” for Saatchi & Saatchi, New York, also came up a winner in the Humor category.
Each category of the AICP Show may have up to three honorees, except for Advertising Excellence/Single Commercial, and Advertising Excellence/Campaign, which are reserved for a single honoree each, making those pieces Best in Show. While “The Man Your Man Can Smell Like” earned such distinction in the Commercial category, judges deemed there was no deserving honoree in the Advertising Excellence/Campaign category this year.
Rounding out the MJZ field of honorees were: the Gillespie-directed “Road Trip” for Snickers and BBDO New York, which gave MJZ a clean sweep of the Humor category; the Jonze-directed “I’m Here Trailer” for Absolut Vodka, which earned an Original Music honor (composer Aska Matsumiya; sound design from Squeak E Clean); and the Fuglsig-helmed Barclay’s “Fake” for Venables, Bell & Partners, San Francisco, which earned a Production Design (production designer Jeremy Hindle) win.
@radical, Biscuit
Next up in the production house derby were bicoastal/international @radical.media and Los Angeles-based Biscuit Filmworks with five Show honors apiece. The tally for @radical spanned honors in both Agency Art Directing (Dave Arnold) and Agency Copywriting (Dave Weinstock) for Dos Equis’ “Treasure Chest” directed by Steve Miller for Euro RSCG New York; another in the Agency Copywriting (also Weinstock) category for Dos Equis’ “Jai Alai” helmed by Miller; a Next Product Integration winner for Toohey’s Extra Dry’s “6 Beers of Separation” directed by Zach Merck for agency BMF Australia; and Spec Spot recognition for Laura Ashley’s “Sasha” directed by Brett Froomer.
Three of Biscuit’s five honors were garnered in the Next categories of the Show competition–for Noam Murro-directed work for HBO out of BBDO New York. HBO’s “Imagine” integrated campaign won in the Next Integrated Campaign category. HBO’s Cube Film installation scored in the Next Experiential category. And the HBO “Imagine” website (www.hboimagine.com) gained a Next Website/Microsite honor. Biscuit’s other two Show honors came in the Cinematography (DP Simon Duggan) and Visual Effects (Framestore London) categories for the Murro-directed Jameson Irish Whiskey spot “Lost Barrel” out of TBWAChiatDay, New York.
Two companies–bicoastal/international Anonymous Content, and bicoastal Smuggler–registered four honors each, according to the AICP tally. Anonymous’ foursome consisted of: Levi’s “America,” a :60 directed by Cary Fukunaga for Wieden+Kennedy, Portland, which scored in the Visual Design, Cinematography (DP Darren Lew) and Editorial (editor Elliot Graham of Rock Paper Scissors) categories; and U.S. Cellular’s “Shadow Puppets” directed by Garth Davis for Publicis & Hal Riney, San Francisco, which took the Production category.
The Smuggler-produced “Human Chain,” directed by Brian Beletic for Wieden+Kennedy, Portland, earned honors in the Visual Style, Production and Editorial (editor Angus Wall of Rock Paper Scissors) categories. Smuggler’s fourth honor came in the Low Budget category for Nike’s “The Light” directed by Jaron Albertin for Wieden+Kennedy, Portland.
O Positive and The Sweet Shop each earned three Show honors. Two of O Positive’s came in the Performance/Dialogue category for a pair of Jim Jenkins-directed spots: Fed-Ex “Presentation Guy” for BBDO New York (cast of Jerry Rafkal, William Charlton and Brian McCaskill) and Virgin Atlantic’s “Becoming” for Y&R, New York (actor Lloyd Porter). “Becoming” also earned a Show honor in Agency Copywriting (Y&R writer Brandon Henderson).
Scoring for The Sweet Shop was the Mr. Hide-directed Toyota Prius commercial “Harmony” for Saatchi & Saatchi LA. “Harmony” registered in the Production Design (production designer Rick Kofoed), Agency Art Direction (Saatchi’s Tito Melega) and Musical Arrangement categories (arranger Petra Haden–with Beth Urdang of Agoraphone serving as musical supervisor).
Taking two Show honors apiece were Camp David Film, Stockholm, 1st Avenue Machine in N.Y., and Deep Local, Pittsburgh.
Camp David Film’s two honors came for the AMF “Caterpillar” spot directed by Filip Engstrom for Forsman Bodenfors, Stockholm, in the Animation (The Mill, Los Angeles) and Visual Effects categories (The Mill, Los Angeles).
Scoring for 1st Avenue Machine were two Aaron Duffy-directed jobs for Google: “Parisian Love” and Chrome Features. The latter, a web film out of BBH New York received a Show honor in the Next Viral/Web Film category. The “Parisian Love” :60, out of agency Google Creative Lab, was honored in the Original Music category (composer Jeremy Turner of Analogue Muse).
And Deep Local earned its honors on the strength of its role as a partnering production company on Nike Livestrong Foundation’s “Chalkbot” out of Wieden+Kennedy. “Chalkbot” garnered honors in the Next Experiential and Next Product Integration categories.
Directorial derby
Talent from SHOOT‘s New Directors Showcase earlier this year figured in the mix of single honorees in the AICP Show. For example, the directorial duo of Kris Belman and Scott Balcerek of Caviar saw their Gatorade “Replay” for TBWAChiatDay, Los Angeles, cop a Next Integrated Campaign honor. Also Showcase director Jessica Sanders, who has since signed with Epoch Films, took a Low Budget category honor for Sony’s “Jessica Sanders” out of agency 180LA. And yet another 2010 Showcase director, Bill Bruce, known for his long tenure at BBDO New York, had has AMP “Tune Out” :60 receive a Sound Design honor (Francois Blaignan via Sound Lounge). Bruce directed “Tune Out” via RSA Films, which is now his production house roost.
SHOOT Showcase directors from 2009 also made their mark at the 2010 AICP Show. For example director Pete Circuitt of Bitstate, London, and repped worldwide by The Ebeling Group, helmed Macy’s Yes, Virginia primetime CBS animation Xmas special, for Macy’s and JWT New York. Yes, Virginia was honored in the Next Product Integration category.
And ’09 SHOOT Showcase director Lapo Melzi took a ’10 AICP Show honor in the Student Commercial category for Cenric’s “Black Rose,” a :30 he did at the Maurice Kanbar Institute of Film and TV, Tisch School of the Arts, New York University, under the aegis of instructor Laura Belsey (who directs commercials via C-Entertainment, New York).
In the overall competition, MJZ’s Sanders and Biscuit’s Murro topped the this year’s AICP Show directors’ derby with five honors apiece, followed by MJZ’s Kuntz who tallied four. Smuggler’s Beletic, Anonymous Content’s Fukunaga, O Positive’s Jenkins, The Sweet Shop’s Mr. hide, and @radical.media’s Steve Miller were all honored three times.
Agency tally
On the agency front, far and away outdistancing the field of honorees was Wieden+Kennedy, which was SHOOT‘s 2009 Agency of the Year. Wieden+Kennedy, Portland, scored a total of 14 honors, the only ad shop to reach double digits.
BBDO New York was next with six. Euro RSCG, New York, TBWAChiatDay, New York, and TAG San Francisco were each honored four times. Saatchi & Saatchi LA and Y&R New York snagged three honors apiece.
Following its debut at MoMA, the AICP show goes on tour at museums and cultural institutions across the U.S. and abroad. This year’s honorees–along with the entire Show archive–are available for viewing here.
A category-by-category rundown of 2010 AICP Show honorees follows:
Visual Style
Levi’s “America” :60
Production Company: Anonymous Content
Director: Cary Fukunaga
Executive Producers: Dave Morrison, Danielle Peretz
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Danielle Flagg, Tyler Whisnand
Agency Copywriters: Julia Oh, Rudy Adler
Agency Producer: Jeff Selis
Editor: Elliot Graham, Rock Paper Scissors
Nike “Human Chain” :60
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Patrick Milling Smith, Brian Carmody
Advertising Agency: Wieden+Kennedy, Portland
Agency Creative Directors: Alberto Ponte, Jeff Williams
Editor: Angus Wall, Rock Paper Scissors
ABSOLUT Vodka “Anthem” :60
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: David Zander, Eric Stern
Director of Photography: Greig Fraser
Production Designer: James Chinlund
Advertising Agency: TBWAChiat Day, New York
Agency Creative Directors: Rob Baird, Mark Figliulo
Executive Producer of Media Arts: Matt Bijarchi
Editor: Neil Smith, Spot Welders, New York
ProductionNike “Human Chain” :60
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Patrick Milling Smith, Brian Carmody
Advertising Agency: Wieden+Kennedy, Portland
Agency Creative Directors: Alberto Ponte, Jeff Williams
Agency Producers: Cherie Appleby, Shannon Worley
Editor: Angus Wall, Rock Paper Scissors
Xbox Halo 3: ODST “The Life” :90
Production Company: MJZ
Director: Rupert Sanders
Executive Producers; Eric Stern, David Zander
Director of Photography: Greig Fraser
Advertising Agency: T.A.G. San Francisco
Agency Creative Directors: Scott Duchon, John Patroulis
Agency Art Director: Aramis Israel
Agency Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen
Editor: Eric Zumbrunnen, Final Cut
U.S. Cellular “Shadow Puppets” :60
Production Company: Anonymous Content
Director: Garth Davis
Executive Producers: Dave Morrison, Sue Troyan
Advertising Agency: Publicis & Hal Riney
Agency Creative Director: Roger Camp, Adam Koppel, Rich North
Agency Producer: Sarah Krider
Editor: Kirk Baxter, Rock Paper Scissors
Production Design
Toyota Prius “Harmony” :30
Production Company: The Sweet Shop
Director: Mr. Hide
Executive Producers: Stephen Dickstein, Sharlene George, Susan Rued Anderson
Production Designer: Rick Kofoed
Advertising Agency: Saatchi & Saatchi LA
Executive Creative Director: Mike McKay
Agency Creative Director: Andrew Christou
Agency Associate Creative Director/ Art Director: Sean Farrell
Agency Art Director: Tito Melega
Agency Copywriter: Simon Mainwaring
Agency Director of Integrated Production: Tanya LeSieur
Agency Senior Producer: Jennifer Pearse
Visual Effects Supervisor: Jon Baxter, Perceptual Engineering
Editors: Jon Baxter, Perceptual Engineering, Avi Oron, Bikini Edit
Barclays “Fake” :60
Production Company: MJZ
Director: Nicolai Fuglsig
Executive Producers: David Zander, Eric Stern
Director of Photography: Ellen Kuras
Production Designer: Jeremy Hindle
Advertising Agency: Venables, Bell & Partners
Agency Creative Directors: Paul Venables, Tom Scharpf
Agency Copywriter: Crockett Jeffers
Editor: Rick Russell, Final Cut
CinematographyXbox Halo 3: ODST “The Life” :90
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: Eric Stern, David Zander
Director of Photography: Greig Fraser
Advertising Agency: T.A.G., San Francisco
Agency Creative Directors: Scott Duchon, John Patroulis
Agency Art Director: Aramis Israel
Agency Copywriter: Rick Herrera
Editor: Eric Zumbrunnen, Final Cut
Jameson Irish Whiskey “Lost Barrel” :60
Production Company; Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Director of Photography: Simon Duggan
Advertising Agency: TBWAChiat Day New York
Agency Creative Directors: Jonathan Mackler
Agency Art Director: Anthony DeCarolis
Agency Copywriter: Erik Farenkopf
Executive Producer of Media Arts: Matt Bijarchi
Visual Effects Supervisor: Stephane Allender, Framestore London
Editor: Brad Waskewich, Spot Welders
Levi’s “America” :60
Production Company: Anonymous Content
Director: Cary Fukunaga
Executive Producers: Dave Morrison, Danielle Peretz
Director of Photography: Darren Lew
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Danielle Flagg, Tyler Whisnand
Agency Copywriters: Julia Oh, Rudy Adler
Agency Producer: Jeff Selis
Editor: Elliot Graham, Rock Paper Scissors
EditorialNike “Human Chain” :60
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Brian Carmody, Patrick Milling Smith
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Alberto Ponte, Jeff Williams
Agency Art Directors/Copywriters: Jason Bagley, Ryan O’Rourke
Agency Producers: Cherie Appleby, Shannon Worley
Editorial Executive Producers: Linda Carlson, Carol Lynn Weaver
Editor: Angus Wall, Rock Paper Scissors
Xbox Halo 3: ODST “The Life” :60
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: Eric Stern, David Zander
Advertising Agency: T.A.G. San Francisco
Agency Creative Directors: Scott Duchon, John Patroulis
Agency Art Director: Aramis Israel
Agency Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen
Editorial Executive Producer: Saima Awan
Editor: Eric Zumbrunnen, Final Cut
Levi’s “America” :60
Production Company: Anonymous Content
Director: Cary Fukunaga
Executive Producers: Dave Morrison, Danielle Peretz
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Danielle Flagg, Tyler Whisnand
Agency Copywriters: Julia Oh, Rudy Adler
Agency Producer: Jeff Selis
Editorial Executive Producers: Linda Carlson, Carol Lynn Weaver
Editor: Elliot Graham, Rock Paper Scissors
AnimationAMF “The Caterpillar ” :50 seconds
Production: Camp David Film
Director: Filip Engstrom
Executive Producer: Peter Kydd
Advertising Agency: Forsman Bodenfors
Agency Creative Director: John Bergdahl
CG Supervisor: Robert Sethi, The Mill, Los Angeles
Lead Character Modeler: Jamie O’Hara, The Mill, Los Angeles
Lead Character Animator: Steve Beck, The Mill, Los Angeles
Lead Compositor: Becky Porter, The Mill, Los Angeles
Editor: Noah Herzog, General Editorial
Graphic DesignSprint “What’s Happening Now: Anthem” :60
Production Companies: Supply & Demand, Superfad
Directors: Jeffrey Plansker, Will Hyde
Executive Producer: Kira Carstensen
Advertising Agency; Goodby, Silverstein & Partners
Agency Creative Directors: Christian Haas, Franklin Tipton, Paul Stechschulte
Agency Executive Producer: Josh Reynolds
Agency Producer: Rob Sondik
Graphic Design/Animation/VFX: Superfad
Creative Directors: Will Hyde, Justin Leibow
Editor: Charles Jensen, Superfad
Visual Effects
AMF “The Caterpillar ” :50
Production Company: Camp David Film
Director: Filip Engstrom
Executive Producer: Peter Kydd
Advertising Agency: Forsman Bodenfors
Agency Creative Director: John Bergdahl
CG Supervisor: Robert Sethi, The Mill, Los Angeles
Lead Character Modeler: Jamie O’Hara, The Mill, Los Angeles
Lead Character Animator: Steve Beck, The Mill, Los Angeles
Lead Compositor: Becky Porter, The Mill, Los Angeles
Editor: Noah Herzog, General Editorial
Jameson Irish Whiskey “Lost Barrel” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Shawn Lacy, Colleen O’Donnell
Advertising Agency: TBWAChiat Day New York
Agency Creative Director: Jonathan Mackler
Executive Producer of Media Arts: Matt Bijarchi
Agency Art Director: Anthony DeCarolis
Agency Copywriter: Erik Farenkopf
Visual Effects Supervisor: Stephane Allender, Framestore London
Editor: Brad Waskewich, Spot Welders
Xbox Halo 3: ODST “The Life” :90
Production Company: MJZ
Director: Rupert Sanders
Executive Producers: Eric Stern, David Zander
Advertising Agency: T.A.G. San Francisco
Agency Creative Directors: Scott Duchon, John Patroulis
Visual Effects: Asylum
VFX Supervisor/Lead Compositor: Robert Moggach
Executive Producer: Michael Pardee
Producer: Ryan Meredith,
Coordinator: Emily Avoujageli
CG Producer: Jeff Werner,
Lead Animator: Mike Warner
CG Supervisor: Jens Zalzala,
Compositors: Miles Essmiller, Rob Trent, Tim Davies, Jonny Hicks
Editor: Eric Zumbrunnen, Final Cut
Humor
Old Spice “The Man Your Man Can Smell Like” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton, David Zander
Director of Photography: Neil Shapiro
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Agency Art Directors/Copywriters: Craig Allen, Eric Kallman
Editor: Carlos Arias, Final Cut
Snickers “Road Trip” :30
Production Company: MJZ
Director: Craig Gillespie
Executive Producer: Lisa Margulis
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Agency Creative Directors: Peter Kain, Gianfranco Arena
Agency Art Director: Gianfranco Arena
Agency Copywriter: Peter Kain
Agency Executive Producer: Amy Wertheimer
Account Team: Kathryn Brown
Editor: Ian Mackenzie, MacKenzie Cutler
Fruit by the Foot “Replacement” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Kaplan
Director of Photography: Chris Soos
Advertising Agency: Saatchi & Saatchi
Chief Creative Officer: Gerry Graf
Agency Creative Directors: Ralph Watson, Dan Kelleher
Agency Art Director: Dan Lucey
Agency Copywriter: Michael Illick
Senior Agency Producer: John Doris
Editor: Gavin Cutler, MacKenzie Cutler
Performance/ DialogueOld Spice “The Man Your Man Can Smell Like” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers; Jeff Scruton, David Zander
Director of Photography: Neil Shapiro
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Agency Art Directors/Copywriters: Craig Allen, Eric Kallman
The Man: Isaiah Mustafa
Editor: Carlos Arias, Final Cut
FedEx “Presentation Guy” :30
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Marc Grill
Advertising Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Creative Director/Art Director: Gianfranco Arena
Creative Director/Copywriter: Peter Kain
Agency Executive Producer: Amy Wertheimer
Agency Assistant Producer: Kimberly Clarke
Director of Music/Radio Production: Rani Vaz
Presenter: Jerry Rafkal
Boss: William Charlton
Guy back at the office: Brian McCaskill
Editor: Gavin Cutler, MacKenzie Cutler
Virgin Atlantic “Becoming” 1:39
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Advertising Agency: Y&R New York
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Creative Directors; Guillermo Vega, Icaro Doria
Agency Art Director: Dan Triechel
Agency Copywriter: Brandon Henderson
Agency Producers: Tennille Teague, Lora Schulson, Nathy Aviram
Patient: Lloyd Porter
Editor: Carlos Arias, Final Cut
Agency Art DirectionDos Equis “Treasure Chest” :30
Production Company: @radical.media
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Advertising Agency; Euro RSCG New York
Agency Creative Director: Conway Williamson
Agency Creative Director/Copywriter/: Dave Weinstock
Agency Art Director: Dave Arnold
Agency Copywriter: Andy Currie
Agency Producer: Dan Fried
Editor: Jeff Ferruzzo, Outside/NY
Toyota Prius “Harmony” :30
Production Company: The Sweet Shop
Director: Mr. Hide
Executive Producers: Stephen Dickstein, Sharlene George, Susan Rued Anderson
Production Designer: Rick Kofoed
Advertising Agency: Saatchi & Saatchi LA
Executive Creative Director: Mike McKay
Agency Creative Director: Andrew Christou
Agency Associate Creative Director/ Art Director: Sean Farrell
Agency Art Director: Tito Melega
Agency Copywriter: Simon Mainwaring
Agency Director of Integrated Production: Tanya LeSieur
Agency Senior Producer: Jennifer Pearse
Visual Effects Supervisor: Jon Baxter, Perceptual Engineering
Editors: Jon Baxter, Perceptual Engineering, Avi Oron, Bikini Edit
Copywriting
Dos Equis “Treasure Chest”:30
Production Company: @radical.media
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Advertising Agency: Euro RSCG New York
Agency Creative Director: Conway Williamson
Agency Creative Director /Copywriter: Dave Weinstock
Agency Art Director: Dave Arnold
Agency Copywriter: Andy Currie
Agency Producer: Dan Fried
Editor: Jeff Ferruzzo, Outside/NY
Dos Equis “Jai Alai”:30
Production Company: @radical.media
Director: Steve Miller
Executive Producers: Frank Scherma, Gregg Carlesimo
Advertising Agency: Euro RSCG New York
Agency Creative Director: Conway Williamson
Agency Creative Director/Copywriter: Dave Weinstock
Agency Art Director: Dave Arnold
Agency Copywriter: Andy Currie
Agency Producer: Dan Fried
Editor: Jeff Ferruzzo, Outside/NY
Virgin Atlantic “Becoming” 1:39
Production Company: O Positive
Directors: Jim Jenkins
Executive Producer: Ralph Laucella
Advertising Agency: Y&R New York
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Agency Creative Directors: Guillermo Vega, Icaro Doria
Agency Art Director: Dan Triechel
Agency Copywriter: Brandon Henderson
Agency Producers: Tennille Teague, Lora Schulson, Nathy Aviram
Editor: Carlos Arias, Final Cut
Original Music
ABSOLUT Vodka “I’m Here Trailer” :60
Production Company: MJZ
Director: Spike Jonze
Executive in Charge of Production: Jeff Scruton
Producer: Vince Landay
Advertising Agency: TBWAChiat Day New York
Agency Creative Director: Mark Figliulo,
Agency Executive Producer: Matt Bijarchi
Agency Producer: David Fisher
Composer: Squeak E. Clean
Music Production: Squeak E. Clean
Editor: Eric Zumbrunnen, Final Cut
Visual Effects: Method Studios
Google “Parisian Love” :60
Production Company: 1st Ave Machine
Director: Aaron Duffy
Executive Producer: Sam Penfield
Advertising Agency/ Creative Direction: Google Creative Lab
Music Executive Producers: Alan Zahn, Jeremy Turner
Composer: Jeremy Turner, Analogue Muse
Sound Designers: Geoff Strasser, Nick Cipriano, Analogue Muse
Mixer: Nick Cipriano, Muse Mix
Editor: 1st Ave Machine
Sound DesignAmp “Tune Out” :60
Production Company: RSA FILMS
Director: Bill Bruce
Executive Producer: Tracie Norfleet
Advertising Agency: BBDO
Agency Creative Director: Bill Bruce
Agency Producer: Hyatt Choate
Sound Designer: Francois Blaignan, Sound Lounge
Editor: Tom Muldoon, Nomad Editorial
Jose Cuervo Tequila “Road Trip” :15
Production Company: Gorgeous
Director: Tom Carty
Executive Producer: Paul Rothwell
Advertising Agency: JWT New York
Agency Creative Directors: Andrew Clarke, Tony Stern
Agency Art Director: Roy Wisnu
Agency Copywriter: Chris Swift
Agency Producers: Joe Calabrese, Chris Klein
Sound Designer: Andy Green, JWTwo
Editor: Kevin Zimmerman, Whitehouse Post NY
Musical Arrangement
Nike “Dunkin’ on Reindeer” 2:00
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Advertising Agency: Wieden + Kennedy
Agency Creative Directors: Alberto Ponte, Jeff Williams
Musical Arranger: Justin Hori, Comma Music
Executive Music Producer: Bonny Dolan
Performer: Lupe Fiasco
Editor: Paul Norling, Beast
Toyota Prius “Harmony” :30
Production Company: The Sweet Shop
Director: Mr. Hide
Executive Producers: Stephen Dickstein, Sharlene George, Susan Rued Anderson
Advertising Agency: Saatchi & Saatchi LA
Agency Executive Creative Director: Mike McKay
Agency Creative Director: Andrew Christou
Agency Associate Creative Director/ Art Director: Sean Farrell
Agency Art Director: Tito Melega
Agency Copywriter: Simon Mainwaring
Agency Director of Integrated Production: Tanya LeSieur
Agency Senior Producer: Jennifer Pearse
Musical Supervisor: Beth Urdang, Agoraphone
Musical Arranger: Petra Haden
Editor: Avi Oron, Bikini Edit
Public Service Announcement
PETA “Grace” :30
Production: Über Content
Director: Dave Laden
Executive Producers; Preston Lee, Phyllis Koenig, Steve Wi
Director of Photography: Darko Suvak
Advertising Agency: Matter
Agency Creative Director: Dan Neri
Copywriter: Brian Miller
Editor: Patrick Griffin, Arcade Edit
Partnership For a Drug-Free America “Birth” :30
Production Company: GARTNER
Director: James Gartner
Executive Producers: Rich Carter, Don Block
Advertising Agency: Martin Williams
Chief Creative Officer: Tom Moudry
Agency Creative Directors: Julie Kucinski, David Richardson
Director of Production: Stan Prinsen
Agency Art Director: David Richardson
Agency Copywriter: Julie Kucinski
Editors: Paul Martinez, Kim Bica, Arcade Edit
Low BudgetSony “Jessica Sanders” 1:47
Production Company: Innocuous Media
Director: Jessica Sanders
Executive Producer: Julie Bayer
Advertising Agency: 180LA
Executive Creative Director: William Gelner
Agency Creative Director: Gavin Lester
Agency Art Director: Jungshih Wang
Agency Copywriter: Ben Barney
Agency Producer: Dave Stephenson
Editor: Stephen Berger, Final Cut
Nike “The Light” :47
Production Company: Smuggler
Director: Jaron Albertin
Executive Producers: Patrick Milling Smith, Brian Carmody
Advertising Agency: Wieden + Kennedy, Portland
Agency Creative Directors: Alberto Ponte, Jeff Williams, Tyler Whisnand
Editor: Kyle Valenta, Joint Editorial
Spec SpotLaura Ashley “Sasha” 1:35
Production Company: @radical.media
Executive Producer: Jim Bouvet
Director: Brett Froomer
Editor: Nick Lofting, jumP LA
Clearasil “Slap” :30
Advertising Agency: Euro RSCG New York
Chief Creative Officer: Conway Williamson
Director: Dave Arnold
Executive Producer: Joe Guyt
Agency Producer: Robert Cuff
Editor: Marc Langley, The Whitehouse
Murphy’s Irish Stout “Turning Irish” :42 seconds
Director: Matt Fischman
Director of Photography: Jas Shelton
Production Designer: Diana Zeng
Copywriter: Scott M. Kaplan
Visual Effects: Shade VFX
Editor: Justin Amore, OPTIMUS
Student CommercialNasulvin “The Robbery” : 50.
School: University of Applied Sciences Cologne
Course: Project Work
Instructor: Dr. Barzen
Executive Producers: Anna Honerlagen, Dorothee Becker-Vogt
Director: GrÜbert & GrÜbert (Paul Gerwien + Robin Polak)
Director of Photography: Frank Lamm
Composer: Alexander Gasteiger
Sound Designer: Kilian Mues
Editor: Johannes Denk
Centric “Black Rose” :30
School: Maurice Kanbar Institute of Film and TV, Tisch School of the Arts, New York University
Course: Directing Commercials
Instructor: Laura Belsey
Director/Writer/Animator/Editor: Lapo Melzi
Production Designers: Lapo Melzi, Chloe Reisen
Producer: Kiara Jones
Assistant Producer: Peter Marquez
Advertising Excellence/ International
CANAL+ “Closet” :72
Production Company: Soixante Quinze
Director: Matthijs van Heijningen
Director of Photography: Joost Van Gelder
Advertising Agency: BETC Euro RSCG
Agency Creative Director: Stéphane Xiberras
Agency Art Director: Eric Astorgue
Agency Copywriter: Jean-Christophe Royer
Editor: Jono Griffith
Post Production: MIKROS Image
MTV “Bird” :60
Production Companies: Tool of North America, The Lift
Director: Jose Antonio Prat
Executive Producers: Brian Latt, Dustin Califf
Advertising Agency: La Comunidad
Executive Creative Directors: Joaquín Mollá, José Mollá
Agency Creative Directors: Fernando Sosa, Ramiro Raposo
Agency Art Directors: Martin Insua, Agustina Anguita
Agency Copywriters: Ezequiel Soules, Julian Tachella
Editor: Edith Sánchez , Cinecolor México
Advertising Excellence/ Single Commercial
Old Spice “The Man Your Man Can Smell Like” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: Jeff Scruton, David Zander
Director of Photography: Neil Shapiro
Advertising Agency: Wieden + Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Creative Directors: Jason Bagley, Eric Baldwin
Copywriters/Art Directors: Eric Kallman, Craig Allen
Editor: Carlos Arias, Final Cut
Next Integrated CampaignHBO Imagine Integrated Campaign
Production Company: Biscuit Filmworks
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Advertising Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Agency Art Director: Brandon Mugar
Agency Copywriter: Adam Reeves
Agency Producers: Brian DiLorenzo, Nicholas Gaul, Jd Michaels
Designers: Craig Duffney, David Diliberto
Editor: David Henegar, Butcher Editorial
Gatorade “Replay”
Production Company: Caviar
Directors: Kris Belman, Scott Balcerek
Executive Producers: Michael Sagol, Rosanne Korenberg
Producer: Johanna Wolcott
Advertising Agency: TBWAChiat Day
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creator/Associate Creative Director/Copywriter: Brent Anderson
Editors: Scott Balcerek, David Baum, Tom Moser
Nike Livestrong Foundation “Livestrong Integrated Campaign”
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg
Art Directors: James Moslander, Adam Heathcott
Copywriter: Marco Kaye
Next ExperientialHBO Cube Film Installation
Production Company: Biscuit Filmworks
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer : Colleen O’Donnell
Advertising Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Agency Art Director: Brandon Mugar
Agency Copywriter: Adam Reeves
Agency Producers: Brian DiLorenzo, Nicholas Gaul, Jd Michaels
Editor: David Henegar, Butcher Editorial
ESPN Monday Night Football – Interactive Storefronts
Advertising Agency: Wieden+Kennedy New York
Executive Creative Directors: Kevin Proudfoot, Todd Waterbury
Agency Creative Directors: Stuart Jennings, Derek Barnes, John Parker
Interactive Creative Director: Jerome Austria
Executive Producer/ Head of Content Production: Gary Krieg,
Agency Art Director: Stuart Jennings
Agency Copywriter: Eric Steele
Interactive Production Company: Brand New School
Executive Producer: Danny Rosenbloom
Interactive Development Partner: Monster Media
Nike Livestrong Foundation “Chalkbot”
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand, Danielle Flagg
Chalkbot Partnering Production Company: Deep Local
Executive Producer: Nathan Martin
Agency Interactive Producer: Marcelino Alvarez
Art Director: James Moslander, Adam Heathcott
Copywriter: Marco Kaye
Next Viral/ Web FilmGoogle “Chrome Features”
Production Company: 1st Ave Machine
Director: Aaron Duffy
Executive Producers: Serge Patzak, Sam Penfield
Advertising Agency: BBH New York
Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell,
Agency Creative Director: Sebastian Royce of Glue London
Agency Art Director: Steve Peck
Agency Copywriter: Jared Elms
Business Director: Ben Malbon
Account Manager: Rossa Hsieh
Editor: 1st Ave Machine
Give It a Ponder: “Unicorn”
Production Company: Smith & Jones Films
Director: Ulf Johnansson
Executive Producer: Philippa Smith
Advertising Agency: Y&R New York
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Creative Director: Darren Moran
Agency Art Directors: Jeff Blouin, Evan Benedetto, Jan Jaworski
Agency Copywriters: John Battle, Tara Lawall
Agency Producers: Alex Gianni, Lora Schulson, Nathy Aviram
Editor: Carlos Arias, Final Cut
OK Go “This Too Shall Pass”
Director: James Frost, Zoo Films
Engineering: Syyn Labs
Production Company: OK Go Partnership
Producer: Shirley Moyers
Director of Photography: Dermott Downs
Senior Colorist: Jamie Wilkinson, The Mill NY
Senior Flame Artist: Tony Robins, The Mill NY
Senior Smoke Artists: Jeff Robins, Westley Sarokin, The Mill NY
Editor: Nicholas Wayman Harris, Union Editorial
Next Website/ MicrositeHBO www.hboimagine.com
Production Company: Biscuit Filmworks
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer : Colleen O’Donnell
Advertising Agencies: BBDO New York, The Barbarian Group
Chief Creative Officers: David Lubars, Bill Bruce,
Executive Creative Directors: Greg Hahn, Mike Smith
Agency Art Director: Brandon Mugar
Agency Copywriter: Adam Reeves
Agency Producers: Brian DiLorenzo, Nicholas Gaul, Andy Bhatt, Tara Johnson
Senior Developer: Erik Peterson
Editor: David Henegar, Butcher Editorial
Cold War Kids Interactive Music Video “I’ve Seen Enough”
Production Company: Tool of North America
Director: Sam Jones
Executive Producers: Dustin Califf, Brian Latt
Flash Developer: Jason Nickel
Designer: Marcus Edvalson
Editor: Asako Ushio, Cosmo Street
John F. Kennedy Presidential Library & Museum
“We Choose The Moon”
Advertising Agency: The Martin Agency
Creative Director: Joe Alexander
Art Director: Brian Williams
Copywriter: Wade Alger
Agency Producers: Darbi Fretwell, Norma Kwée
Interactive Production: Domani Studios, New York
Executive Creative Director: Jon Hills, Domani Studios
Creative Director: Ben Tricklebank, Domani Studios
Editor: Jim Vaile, Running With Scissors
Next Product IntegrationNike Livestrong Foundation”Chalkbot”
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Tyler Whisnand,Danielle Flagg
Chalkbot Partnering Production Company: Deep Local
Executive Producer: Nathan Martin
Agency Interactive Producer: Marcelino Alvarez
Art Directors: James Moslander, Adam Heathcott
Copywriter: Marco Kaye
Macy’s “Yes, Virginia”
Production Company: The Ebeling Group
Director: Pete Circuitt
Executive Producers: Mick Ebeling, Dexton DeBoree
Advertising Agency: JWT New York
Creative Directors: Wayne Best, Matt MacDonald, Harvey Marco
Copywriter: Chris Plehal
Executive Producers: Robin Feldman, Joe Calabrese
Producers: Kallan Kagan, Kate Schwerin
Music: Nicholas Hooper
Editor: Matt Ahrens
Toohey’s Extra Dry “6 Beers of Separation”
Production Company: @radical.media
Director: Zach Merck
Executive Producers: Jon Kamen, Frank Scherma, Justin Wilkes, Rob Galluzzo, Sidney Beaumont, Dana Locatell
Supervising Producer: Michael Hilliard
Advertising Agency: BMF Australia
Agency Creative Director: Simon Langley
Editor: Peter Holmes, Outpost Digital.
