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    Hi-Wire, BWN Get Smart For Holiday Inn Express

    By SHOOT StaffUpdated:No Comments1548 Views
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    CLIENT

    InterContinental Hotels Group/Holiday Inn Express.

    PRODUCTION CO.

    Moxie Pictures, bicoastal.

    Martin Granger, director; Barry Parrell, DP; Heidi Soltesz, executive producer/line producer. Shot on location in Los Angeles.

    AGENCY

    Fallon, Minneapolis.

    Bobby Pearce, creative director; Scott O’Leary, art director; Ryan Peck, copywriter; Joseph Grundhoefer, producer.

    EDITORIAL

    Bug Editorial, New York.

    Andre Betz, editor; Josh Towvim, assistant editor.

    POST/VISUAL EFFECTS

    Hi-Wire, Minneapolis.

    Tony Mills, online editor/visual effects artist.

    The Mill, New York.

    Fergus McCall, colorist.

    AUDIO POST

    BWN, Minneapolis.

    Carl White, mixer.

    MUSIC

    Singing Serpent, San Diego.

    Rich Wiley, Brent Roberts and Raster Roberts, composers.

    Extreme Music, Santa Monica.

    Joe Mazzone, music supervisor.

    THE SPOTS

    Three :30s open with the statement, "If you do your best thinking in the shower, imagine how smart you’ll get under our brilliant new shower head." In "Lance," a man jumps out of his Holiday Inn Express shower and wins a legal case, invents a dog talker and balances the national budget for the president, all in a single day and while only wearing a towel. In "Chet," a towel-clad man wins a chess championship, invents an invisible airplane and communicates with dolphins. And in "Roger," a fellow wins medals, travels into space to repair a satellite, and is victorious in a science contest for building a time machine. A girl asks Roger, "Did you go to M.I.T.?" He replies, "No, but I did stay at a Holiday Inn Express last night."

    Spots broke Oct. 4.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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