Editor Brent Herrington, a partner in 3008, has assumed sole ownership of the Dallas-based editorial company. He takes over the stake previously held by partner Ken Skaggs who moved on from 3008 this summer to pursue new ventures.
Under Herrington’s leadership, 3008 has already begun to expand, signing editor Gordon Carey for exclusive Dallas representation. (Carey continues to be handled in other markets by Optimus in Chicago.) Carey’s work has won honors ranging from an AICE Award to a Cannes Gold Lion, One Show Pencil, Clio, and Belding Award. Some of his most notable work includes ESPN’s “This is SportsCenter” for Wieden + Kennedy, Holiday Inn’s “Meet Mark” for Fallon, Toyota’s “Mommy and Daddy Like” for Saatchi & Saatchi, Holiday Inn Express’ “Stay Smart” for Fallon and an 18-episode series for Toyota “The History of Tailgating”, which aired on NBC’s Sunday Night Football Halftime Show.
Additionally, editor Michael Irving has returned to 3008 after a stint as a freelancer. Among his editing credits are spots for American Express, RAM, Jeep, Tostitos, TGI Fridays and Prestone.
Furthermore editor Greg Sunmark, who continues to freelance, has connected with 3008 to collaborate for select upcoming projects. He has cut spots for brands such as Amazon, Chrysler, Bacardi and Porsche. His work for McDonald’s and State Farm earned him numerous accolades, including two AICE Award nominations. Recently, Sunmark edited VR content for Acura. In addition, he completed touching work with GMC for Building for America’s Bravest, an organization that builds custom homes for injured American service members.
“As we grow and diversify, we remain focused on our roots as an editorial boutique and our commitment to client service,” said Herrington. “The creative is at the forefront of every project. Our plan is to continue to expand, add staff and even more capabilities.”
On the support side, 3008 has promoted Brian Hwang to executive producer. In that capacity, he will oversee both the postproduction and live-action divisions.
And Lauren Sinclair has joined 3008 to head up new business and marketing efforts. Having worked at McCann Erickson, Ogilvy & Mather and her most recent roost, Grey in New York, she’s helped marketers such as IBM, Eli Lilly, ExxonMobil and Staples grow their brands.
