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    Herrington Assumes Sole Ownership of 3008, Adds To Editorial and Support Staff

    By SHOOTUpdated:No Comments3110 Views
    Brent Herrington
    DALLAS --

    Editor Brent Herrington, a partner in 3008, has assumed sole ownership of the Dallas-based editorial company. He takes over the stake previously held by partner Ken Skaggs who moved on from 3008 this summer to pursue new ventures.

    Under Herrington’s leadership, 3008 has already begun to expand, signing editor Gordon Carey for exclusive Dallas representation. (Carey continues to be handled in other markets by Optimus in Chicago.) Carey’s work has won honors ranging from an AICE Award to a Cannes Gold Lion, One Show Pencil, Clio, and Belding Award. Some of his most notable work includes ESPN’s “This is SportsCenter” for Wieden + Kennedy, Holiday Inn’s “Meet Mark” for Fallon, Toyota’s “Mommy and Daddy Like” for Saatchi & Saatchi, Holiday Inn Express’ “Stay Smart” for Fallon and an 18-episode series for Toyota “The History of Tailgating”, which aired on NBC’s Sunday Night Football Halftime Show.

    Additionally, editor Michael Irving has returned to 3008 after a stint as a freelancer. Among his editing credits are spots for American Express, RAM, Jeep, Tostitos, TGI Fridays and Prestone.  

    Furthermore editor Greg Sunmark, who continues to freelance, has connected with 3008 to collaborate for select upcoming projects. He has cut spots for brands such as Amazon, Chrysler, Bacardi and Porsche. His work for McDonald’s and State Farm earned him numerous accolades, including two AICE Award nominations. Recently, Sunmark edited VR content for Acura. In addition, he completed touching work with GMC for Building for America’s Bravest, an organization that builds custom homes for injured American service members. 

    “As we grow and diversify, we remain focused on our roots as an editorial boutique and our commitment to client service,” said Herrington. “The creative is at the forefront of every project. Our plan is to continue to expand, add staff and even more capabilities.” 

    On the support side, 3008 has promoted Brian Hwang to executive producer. In that capacity, he will oversee both the postproduction and live-action divisions.

    And Lauren Sinclair has joined 3008 to head up new business and marketing efforts. Having worked at McCann Erickson, Ogilvy & Mather and her most recent roost, Grey in New York, she’s helped marketers such as IBM, Eli Lilly, ExxonMobil and Staples grow their brands.

    Category:News
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    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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