Embarking on the next phase in Arlington, Va.-headquartered Henninger Media Services’ multimedia strategic initiative, the company has launched a new Web site for both consumers and businesses aimed at fostering greater recognition and awareness of the DVD industry.
The Web site (www.dvdexperts.com) is dedicated to helping DVD producers and users understand the major marketing concepts behind DVD and assessing the wide variety of technology solutions that can be developed by using the DVD format.
DVDexperts.com was conceived as an integral part of Henninger’s effort to promote DVD as the ideal format for applications ranging from education and entertainment to corporate presentations, training and museums. Henninger Interactive Media, the multimedia arm of Henninger Media Services, is actively working with others in industry, government and the nonprofit sector to broaden awareness of DVD’s quality, versatility and flexibility.
The site provides a wide variety of educational information and industry news, title gallery, event calendar, frequently asked questions, software resources, discussion forums and other content related to DVD. DVDexperts.com is also part of Henninger’s effort to bring DVD production to its optimum level of creativity and performance and, as a result, become the delivery media of choice for film, corporate and educational applications.
Spence Burton, Henninger’s director of marketing, explained that DVD facilitates multiple streams of program content such as foreign languages, audio mixes, subtitles and camera angles.
"DVD viewers get quick and easy access to screen entire shows, as well as real time response in reviewing particular segments or additional program content information," Burton said. "By repackaging programs in the DVD format, we can open new markets since DVD maximizes the compatibility between computer platforms and the home video entertainment audience."
Last month Henninger unveiled its DVD production facilities on the East Coast. The new five-suite DVD center includes two encoding stations and three authoring stations, all from Sonic Solutions, as well as a graphics workstation dedicated to DVD interface design.
