HELO, a global production company noted for its multi-platform campaign work for brands such as Coors Light, Amazon, and Nissan, has made three senior hires.
Rena Kayrala joins as VP, global strategy & growth, with a seasoned history of managing business growth at companies such as Unit 9, Buck, and Park Village. Kayrala supported the launch of Vice Media in Spain, before moving to the U.K. where she developed her career as an award-winning executive producer, and business development specialist. Rena will be working with HELO founders Brendan Kiernan and Justin Moore-Lewy across global markets to identify creative opportunities and partnerships for the studio’s growing roster of commercial, film, and experiential marketing directors.
Piper Goodspeed joins as global head of client partnerships & experience. Piper’s career spans leading roles at Condé Nast, WIRED, The New Yorker, and ARS Technica.
Neil Evely joins as global head of innovation, responsible for continuing to build HELO’s moving experience offering for brand and agency clients. Evely will be focused on exploring the best applications of new technologies such as artificial intelligence, allowing HELO’s directors to break new ground on what they can deliver for their creative partners. Evely joins from technology studio Superbright where he was head of business development, prior to which he worked at experience studio Rewind (now Magnopus UK) and The Mill. Evely has been working across new technological innovations such as VR, Software Design, Real-Time CGI, and AI for over a decade.
Moore-Lewy, founder and president of HELO, said, “The last couple of years have presented significant challenges for the experiential and production communities, but we’re now seeing a renewed appetite and enthusiasm for experiences that really bring people together in both the physical and virtual worlds. As we delve into a new realm of opportunities in the branded experience space, I believe we are well armed with a senior team that can help HELO, and our clients, create beautiful things in the coming year.”
HELO’s latest brand work includes the Cannes Lions and Clio-winning “Chillboards” campaign for Coors Light. In summer of 2023, the studio will be launching an auction of 10,000 NFTs to raise money for the citizens of Ukraine affected by the ongoing war.
