Commercial director Michael Norman has joined Hello and Company. His work spans categories that include automotive, food and beverages, home improvement, finance, retail, and telecommunications spanning brands such as Toyota, McDonald’s, Sprint, 7-Up, JCPenney, NY Times, and American Express.
Norman’s spot for Allergan’s eye drug Restasis was reported by Nielsen as the #1 most memorable TV spot of 2013 among women aged 13 and over. The ad, which delves into one patient’s journey living with chronic dry eye, was listed as the number 9 most memorable spot of the year overall across all demographics.
Norman’s thoughtful approach to filmmaking can be attributed to the number of years he spent working as an editor. Originally from Alabama, Norman had an editing career that took him to work in major commercial production cities across the US. It was in the South where a client gave him the opportunity to direct a campaign for a national retailer. The spots each consisted of single-scene performances and went on to win regional and national awards, opening the door to him pursuing directing full time. >>
Prior to joining Hello and Company, director Norman was handled by production house Mechaniks.