Creative content studio Ntropic has hired Helena Lee as executive producer in its New York office, which recently moved into new digs.
Her range of experience includes having served as sr. producer and an EP at post houses such as Red Car and Rock Paper Scissors, and freelance producing at agencies including CP+B, TBWAChiatDay and Berlin Cameron. She has worked with such brands as Hulu, MTV, Coca-Cola, Slim Jim and Saturn.
“Helena will be a driving force as Ntropic harnesses the power of recent achievements and looks forward to the vast possibilities ahead,” said Nathan Robinson, founder and executive creative director at Ntropic. “Her ability to build long-lasting relationships and foster creative environments makes her a vital addition to our team. We know her leadership will help our enterprising New York office thrive.”
Director and cinematographer Alice Gu has joined the talent roster at production company Good Times for commercial representation in the U.S. Known for building visual worlds through thoughtful composition, highlighting human truths about shared experiences, Gu has turned out work for brands including Apple, Beats by Dre, Microsoft, ESPN, Billabong, FIFA, NFL, Tripadvisor, IKEA x WSL, West Elm, Reef, NHL, NBA, the WSL, and humanitarian aid organization Waves for Water. Her commercial work has garnered awards from shows such as the Clios, Tellys, and Anthem Awards.
Gu’s acclaimed documentary feature debut, The Donut King, won the Special Jury Prize for Excellence in Documentary Storytelling in 2020. It also earned Best Documentary awards from the Sun Valley Film Festival, Bentonville Film Festival, and Urbanworld Film Festival, and Gu was awarded Best Emerging Director at the 43rd Asian American International Film Festival. A film about the rise and fall of a Cambodian refugee turned donut tycoon, The Donut King is executive produced by four-time Oscar nominee Ridley Scott and Academy Award winner (for the feature documentary Maya Lin: A Strong Clear Vision) Freida Lee Mock. Gu’s follow-up feature, Really Good Rejects, also premiered in competition at the 2022 SXSW Film Festival.
“I’m ultimately so grateful to be able to do what I do for a living, because I love the work and the people so much,” said Gu. “Witnessing the gumption and experience of the Good Times team, the quality of their work and the directors’ talent, and the way they approach running a business is all very inspiring. I’m here to keep challenging myself and excited to get started.”
“Alice has a true appreciation for the... Read More
