Hecho Studios has launched a division dedicated to the development and production of non-fiction entertainment with industry vet Evan Rosenfeld named as head of documentary and TV.
Rosenfeld is tasked with overseeing Hecho’s original TV and film strategy, across multiple formats including documentary episodic and feature length films, through development, production and release.
Hecho’s initial development slate will emphasize raw, edgy, and compelling stories at the fringe of culture and society. The first round of projects will focus on stories that drive cultural conversations concerning matters of social issues, with an emphasis on sports.
“We are prioritizing shows that dig far deeper than simply what you get out of the cover story. Everything we’re doing here is through the lens of what makes us uniquely human—our customs, our arts, our social institutions,” said Rosenfeld. “We believe this is a way to create television that is impactful and creates dialogue, but still entertains.”
Rosenfeld is the creator, executive producer (along with LeBron James and Maverick Carter), and director of “Warriors of Liberty City,” a six-episode documentary series which premiered on Starz in 2018. Prior, Rosenfeld was the showrunner of Viceland’s “VICE World of Sports,” an anthology series which won the Producers Guild Award for Outstanding Sports Program and received an Emmy nomination for Best Sports Documentary. Rosenfeld also served as producer on two of ESPN’s most successful “30 for 30” films, “The U” and “Broke,” as well as “Kareem: Minority of One,” an HBO documentary about basketball great Kareem Abdul-Jabbar.
“Evan has made a career out of producing projects at the forefront and evolution of documentary storytelling,” said Tom Dunlap, Hecho Studio’s chief content officer. “We could not be more enthusiastic about having him lead the charge as we develop meaningful projects which shine a light on people and places that have been overlooked for far too long.”
Hecho Studios is a two-time Emmy nominated creative studio and full service production company that develops and produces projects in a variety of media, including feature films, television, streaming media, branded content and commercials.
Both Rosenfeld and Hecho Studios are represented by WME.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More