There are creative challenges in every project. One is never really more important or difficult than the next. Finding the creative energy at the beginning of each project is an ever changing process. It might come swiftly and with ease, but it can also take days of banging your head against a wall, and going to bed unfulfilled and disappointed in the day’s work. When I partner with an agency, we want to make the most creative content we can. In most cases there are so many people that need to approve these things, by the time we go through the layers at the agency, up the chain of clients, and finally to legal and network approvals, the end result is sometimes not what we had in mind. The discovery of working with other creative people to try and elevate the project is always surprising, and I often find myself missing the people that went on the journey with me. When you truly connect with something, the reward is there and the struggle was worth it. I’m currently working on a feature documentary, and I’m in the rough cut stage. In both worlds all I want to provide is beautiful work. Now is the time to be creative; it’s a magical and perfect moment of struggle and bliss. I’m connecting with my characters in a way that no one else can. I learn something from each of these struggles, and I take it with me to the next. There is always a next time, and a new reason to walk away smiling.
Editor
Fluid
Los Films Signs Director Tobias Nathan
Filmmaker Tobias Nathan has signed with Los Films, the production division of the multidisciplinary creative studio Los York, for U.S. representation spanning commercials, branded content and music videos.
Nathan’s directing work is characterized by a journalistic sense of solid storytelling combined with visual sophistication. Prior to joining Los Films, he had most recently been repped by production company JOJX.
Nathan studied journalism and creative writing at Boston University and subsequently fell into a career as a creative director at New York City ad agencies. On-set he often found himself “breathing heavily over director’s shoulders” and in short order he pivoted to the director’s chair. He has directed campaigns for Virgin, Apple Music, Samsung, Infiniti, Vodafone, Nespresso, Grey Goose, Remy Martin, Cadillac and KIA, among others.
“Tobias is an ambidextrous creative. He can write with one arm and direct with the other,” said Chris Abitbol, head of Los Films. “Seriously, Tobias has worked as a creative and as a film director, telling brand stories with real panache and vision. He’s a true ‘Global Nomad of the Arts,’ and now he’s part of our exciting next phase. Welcome, brother.”
“I’m excited to join Los York because it feels like it’s a family that really focuses on what matters--craft, quality, and doing good work the right way with people you love,” said Nathan. “Chris, Seth Epstein [Los York founder] and their entire team are looking toward the future at this bizarre time in our industry and figuring out how to lead it. For my part, I plan to create innately human work for Los Films clients; work that moves people, whether with a smirk or a wink or a laugh or a cry, work with... Read More