Audio postproduction facility Heard City has promoted Jackie James to head of production/executive producer and Liana Rosenberg to exec producer. Rosenberg’s experience in producing audio, color and finishing has contributed to projects for brands including McDonald’s, Hilton, Squarespace, Netflix series Karma’s World, and the documentary Sesame Street: 50 years of Sunny Days. With more than 12 years of experience in the industry spanning, production, VFX, animation, audio and music, James has collaborated on a range of projects with brands such as Google, McDonald’s, Paramount+, Geico and organizations including The Obama Foundation: Global Girls Alliance, and Sandy Hook Promise.
Heard City partner Phil Loeb said of James and Rosenberg, “They are two of the most talented and experienced producers I have collaborated with in my career, and their creativity and foresight will be instrumental in helping Heard City continue to be leaders in our ever-evolving industry. With our 12th anniversary just around the corner in 2024, these promotions–as well as more news to come–are a testament to Heard City’s continued commitment to innovation, growth and mentorship.”
“Both Jackie and Liana bring a deep sense of empathy, attention to detail, and dedication to every project,” added managing partner and founder Gloria Pitagorsky. “With Jackie James leading our production department as head of production/EP and Liana Rosenberg serving as our executive producer, we can consistently deliver at the highest level.”
With a Bachelor of Science degree from Carnegie Mellon University and a Master’s degree from Universidad de Alcala in Spain, Rosenberg has gained considerable knowledge over the last decade working in the postproduction Industry. Holding multiple leadership and management roles as sr. producer, head of production and executive producer across various teams, she has turned out work spanning delivery on various types of media, including animation, podcasts, feature films, television/streaming series and commercials.
She is also an advocate for mental wellness, recently speaking on the Association of Music Producers’ Mental Health in the Creative Industry panel in February 2023. In her off hours, she serves the community as a yoga instructor affiliated with a local studio in Brooklyn to promote a healthy work-life balance for all individuals.
“When Gloria reached out to me at the end of 2021 about an opening on the Heard City team, I jumped at the opportunity to work alongside an incredible team (particularly women in management roles) within the advertising post-production landscape that I had always looked up to and respected,” shared Rosenberg. “I was excited to re-engage with commercial production all while incorporating my new skillsets–taking the lead with Heard’s first HBO series, Random Acts of Flyness, in 2022 and quickly settling into more of a leadership role as the team restructured.”
James began her career at a feature animation and commercial production/post studio in Dallas and L.A. After starting in production, she soon transitioned to the business development team working closely with seasoned sales directors and mentors traveling throughout the U.S. While in Dallas, she also freelanced as a production coordinator and had the opportunity to work on the filmmaker services teams for the Dallas International and Lonestar Film Festivals. In 2015, after about five years of building her career in sales, she joined to work as director of development for a music and audio company where she helped foster relationships within the commercial industry, as well as expanded her experience into audio post for indie films having the opportunity to represent the company at Sundance and SXSW for films such as, In A Valley of Violence, Mississippi Grind and Fresh Dressed. She joined the Heard City team in April 2017 running the Dumbo studio and continued building the business out in Brooklyn while working alongside the Manhattan leadership team.
“I’ve always been someone who thrives in a collaborative environment and believes being a team player is just as important as being a leader,” said James. “That’s why I’m so thankful for the way we work at Heard City. Every one of us has an integral part in putting out the best work for our creative partners.”
