CLIENT
Bar None Inc./1-800-Bar None.
PRODUCTION CO.
PBandJ Partners, East Hampton, N.Y.
Peter B. Aronow, director/executive producer; Jon Fauer, DP; Lisa Adwar, line producer. Shot on location in Southampton, N.Y.
AGENCY
PBandJ Partners.
Peter B. Aronow, creative director/copywriter; Rich Karnbach, art director; Joy Sarfaty, producer.
EDITORIAL
RSM Post, New York.
Chris Kustera, editor; Bob Marchetti, supervising editor.
POST/VISUAL EFFECTS
RSM Post.
Chris Kustera, visual effects artist.
Moving Images, New York.
Dino Regas, colorist.
AUDIO POST
Headroom, New York.
Jerry Plotkin, mixer.
MUSIC
Headroom.
Alex Belohoubek, composer; Jerry Plotkin, producer.
THE SPOT
"Has Been" (:30) features the dog sock puppet from the defunct Pets.com Website as the spokespuppet for 1-800-Bar None, a financial corporation that assists people with financing for automobiles. The spot opens with the sock puppet reflecting on his former life ("I used to be top dog") as a "flashback" scene is shown. He goes on to extol the virtues of the financial company, as he pops up in humorous ways on people in a car showroom, stating, "Everyone deserves a second chance, Bar None."
Spot broke in early September.