CLIENT
The California Fluid Milk Processors Board.
PRODUCTION CO.
Headquarters, bicoastal. Joe Public, director; Marc Plummer, DP; Alex Blum, executive producer; Tom Mooney, director of sales; Kati Haberstock, producer. Shot at Santa Clarita Studios, Santa Clarita, Calif.
AGENCY
Goodby, Silverstein & Partners, San Francisco. Jeff Goodby, co-chairman/co-creative director; Blake Daley, copywriter; Amy Nicholson, senior art director; Matthew Winks, producer.
EDITORIAL
Nomad Editing Company, Santa Monica. Jim Hutchins, editor.
POST
Nomad Editing Company. Ashley Beck, online editor. Encore Santa Monica. Jais Lamaire, colorist.
AUDIO POST
48 Windows Music and Mix, Santa Monica. Jeff Payne, mixer/engineer.
MUSIC/SOUND DESIGN
CHKW (Conning Hammers Klok & Wagner), Santa Monica. Rico Conning and Johannes Hammers, composers.
THE SPOT
Shot in black and white, the :30 "Return of the Milkman" illustrates the tale of a mummy rising from the dead and deciding to satisfy his milk craving by visiting a grocery store. Later he returns to the store and walks to the service counter with two empty milk bottles and asks the terrified employee, "Do you give free refills?"
Spot broke Jan. 18.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More