Hawthorne Direct, a full service brand response ad agency, has promoted Neil Klayman from sr. copywriter to associate creative director. Klayman will continue to report to John Pucci, chief creative officer.
In his new position, Klayman will be more involved with new business pitches, as well as manage the creative process on a diverse range of client campaigns, from ideation through production.
Klayman joined Hawthorne Direct as a sr. writer in 2012. In that role, he was responsible for DRTV, BRTV and digital advertising copy creation for all agency clients. Klayman came to Hawthorne Direct with over 15 years of experience as a copywriter at various advertising agencies and entertainment companies, including The Woo Agency, Rapp Worldwide, E! Networks and Mattel, Inc. He honed his copywriting and creative skills while working on campaigns for such clients as Lenovo, Samsung, Bank of America, Schwab, AAA, E! Entertainment TV, Style Network, Disney, and Pixar.
Klayman has been honored numerous times by the International Film & TV Festival of New York for his outstanding writing. He was honored by Eunice Kennedy Shriver for writing and producing several documentaries profiling New Hampshire Special Olympics athletes. He is also the author of the popular, published children’s book, “Boris Ate A Thesaurus”, which was chosen as a “Book of The Year” by both the National Education Association and the California Teachers Association.
