LP Tremblay and Kate McCagg have been named executive creative directors and will join the creative leadership team of Havas New York.
“Kate and LP represent a rare breed of creative leadership,” said Toygar Bazarkaya, chief creative officer of the Americas at Havas. “Both come from early digital pure plays and have a wealth of traditional agency experience. But what’s very telling about our industry is that they’ve never been able to use the full potential of their strengths in one place. With media, data, creative and cognitive right under our roof, Kate’s and LP’s unique skillsets and proven understanding of brands will help take our clients’ needs and work into the future. Kate’s and LP’s passion and collaborative spirit are hard to find, and I can’t wait for the great things to come.”
McCagg joined Havas New York in 2014. In her two years at the agency, she has proven to be an invaluable asset. Prior to joining Havas, McCagg was creative director at Razorfish in San Francisco and Portland, creating online, digital and social work for Microsoft, American Express, Nike, Levi’s, Intel, Breville Appliances and Shutterfly. In 2015, she was nominated to be part of Havas’ Next Gen class, a year-long global training program designed for high potentials and future leaders of the agency.
Tremblay began his career in the interactive department of Sid Lee in Montreal, moving on to agencies like AKQA in San Francisco, Wieden+Kennedy London, DDB Toronto and BBDO New York. He has created some of the most recognizable and awarded campaigns in the industry, including last year’s “Too Close to Home” campaign for AT&T to combat distracted driving. “Too Close to Home” picked up a Gold Lion at Cannes. His award-winning campaign “Our Food, Your Questions” for McDonald’s helped birth a new age of transparency for the brand and its consumers. Over the years, Tremblay has worked on campaigns for such clients as Diageo, Visa, Nokia, Unilever, Bose, Coca-Cola, Red Bull and Johnson & Johnson.
Tremblay and McCagg will report to Bazarkaya.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More