Mike Bregman has been appointed chief data officer of Havas Media Group (HMG) North America. Based in New York, Bregman will serve on HMG’s North American executive leadership team.
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named chief strategy officer, and Amy Ginsberg, as the chief investment officer.
Peter Mears, Global CEO, said of Bregman, “He has spent his career building AI-driven, consumer platforms from the ground-up, across a multitude of categories and industries. His experience will further strengthen our data integration across the Mx System, delivering on our brand promise of creating more meaningful media experiences for consumers.”
Bregman joins Havas with 20 years of experience leading data and analytics teams. His career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning and media optimization systems.
Bregman remarked, “The Havas Media Group Data team is well positioned to evolve and scale to meet the ever-growing needs of our clients. HMG’s proprietary media optimization, attribution, reporting and audience planning tools are actively delivering real, meaningful value. I look forward to enhancing our specialization in advanced analytics, providing powerful insights to fuel growth for our clients and sharpening our meaningful media brand promise.”
Prior to joining Havas Media Group, Bregman was with Accenture as global managing director leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions, and developing a community of over 1,000+ data scientists. Prior to Accenture, Bregman also held senior roles at Dentsu, MediaCom, SymphonyIRI, Kantar Retail, and uSell.com.
