Havas Media Group (HMG) Canada has hired Alessia Grosso as VP strategy and Scott Nelson in the newly created role of VP, investment & partnerships. With a background in gaming, Grosso will lead HMG’s strategy department developing unique solutions in existing and emerging platforms while Nelson ensures a digital-first buying strategy across the agency’s client roster. Both will report to HMG Canada president Noah Vardon.
Grosso joins Havas Media from Enthusiast Gaming, where she led North American marketing operations. She earlier served as director of strategy at Cossette Media, where she led strategy process adoption and drove creativity for clients across verticals including telecom, CPG, retail, cannabis, and government. In addition to Content Marketing Award and Media Innovation Award wins, Grosso has had her work featured at the Cannes Lions Festival.
Bringing 10-plus years of experience in the media industry agency side, Nelson led the digital investment practice at Dentsu for the past three years. In that role, he focused on creating cross-channel integrations using a data-led approach centered around the consumer.