CLIENT
The Coca-Cola Company/Powerade.
PRODUCTION CO.
Harvest, Santa Monica.
Baker Smith, director; Adam Kimmel, DP; Bonnie Goldfarb, executive producer; Debbie Tietjen, producer. "Roddick" shot on location in Delray Beach, Fla; "Orca" shot in Burbank, Calif.
AGENCY
Wieden+Kennedy, Portland, Ore.
Roger Camp and Tim Hanrahan, creative directors; Jayanta Jenkins and Bill Karow, art directors; Dylan Lee and Mark Fitzloff, copywriters; Jennifer Fiske, producer.
STOCK FOOTAGE
Image Bank Film by Getty Images, Los Angeles.
"Orca."
EDITORIAL
Joint, Portland.
Peter Wiedensmith, editor; Matthew Hilbr, assistant editor; Patty Brebner, producer.
POST/VISUAL EFFECTS
Method, Santa Monica.
Neysa Horsbaugh, executive producer; Chris Staves, visual effects supervisor/online editor; Mark Tobin, producer; Patrick Ferguson, visual effects artist, "Roddick"; Gil Baron, CGI artist, "Roddick."
R!OT, Santa Monica.
Bob Festa, colorist.
AUDIO POST
Digital One, Portland.
Eric Stolberg, mixer/engineer.
SOUND DESIGN
Noises Digital, Berkeley, Calif.
Kim Christiansen, sound designer.
THE SPOTS
Two spots illustrated the "Very real power" of the sports drink. In the :30 "Orca," a huge whale suddenly comes up from the sea, landing on top of a man in a kayak. After a few seconds, the canoe bursts back to the surfaces, with the man reacting quickly and powerfully to right himself and regain control. The :60 "Roddick" shows tennis star Andy Roddick serving the ball with such strength that the ball winds up imbedded in the court.
Spots broke July 1.