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    Harvest Is Key For M-B

    By SHOOT StaffUpdated:No Comments1572 Views
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    CLIENT

    Mercedes-Benz USA/Mercedes-Benz C-Class.

    PRODUCTION CO.

    Harvest, Santa Monica.

    CJ Waldman, director; Elliot David, DP; Bonnie Goldfarb, executive producer; Scott Howard, producer. Shot at South Bay Studios, Long Beach, Calif., and on location in Simi Valley, Calif.

    AGENCY

    Merkley Newman Harty|Partners, New York.

    Andy Hirsch and Randy Saitta, executive creative directors; Craig Cimmino, art director; Ben Hieger, copywriter; Chris Ott, senior producer; Alex Kobak, production assistant; Barbara Conte, creative assistant.

    EDITORIAL

    MacKenzie Cutler, New York.

    Lucas Spaulding, editor; Brent McCready, assistant editor; Sundy Procter, executive producer.

    POST

    Nice Shoes, New York.

    Chris Ryan, colorist; Russ Bigsby, online editor.

    AUDIO POST

    Sound Lounge, New York.

    Philip Loeb, mixer.

    SOUND DESIGN

    Marshall Grupp Sound Design, New York.

    Marshall Grupp, sound designer.

    THE SPOT

    In "Vending Machine," a man stands at a Pepsi vending machine outside a convenience store. After he puts his money in, he notices that a Mercedes-Benz key drops out instead of a beverage. He removes the key and turns around to see that there’s a new Mercedes C-Class vehicle in the lot, sitting by its lonesome. The man pushes the remote on the keychain and realizes that it activates the lights on the Mercedes. The :30 ends with a shot of the complete line of Mercedes-Benz C-Class vehicles, along with the supers, "The Mercedes-Benz Year-End Celebration. What are you waiting for?"

    Spot broke Nov. 1.

    Category:ScreenWork



    Director Tim Bullock Goes ROGUE In U.K.

    Wednesday, November 27, 2024

    Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.

    Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.

    Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”

    Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”

    Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More

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