Global beauty and fashion agency Select World has named Hans Dorsinville as its chief creative officer of North America, marking the first time in over 25 years that the agency has filled the role. Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, managing director, NY.
As CCO, Dorsinville will be responsible not only for creative leadership, but also repositioning the agency to become a broader beauty and fashion player within North America. This hire also signals a more committed effort on behalf of Select World to promote and cultivate diversity within the agency and beyond.
“At Select World we are global entrepreneurs working at the crossroads of creativity, technology and media, and we believe that the best and most breakthrough ideas are born out of diverse perspectives,” said Yu. “The fact that our New York office will be headed by Hans and myself–a black man and Asian woman–is not only exciting, but also an important step forward. In addition, we wanted a creative and strategic leader who is equipped with international sensibility, attitude and style–an innovator who will develop our clients’ presence, relevance and prosperity. Hans embodies all of these talents and more.”
Dorsinville comes to Select World from NY-based Laird + Partners, where he was partner, EVP and sr. group creative director since the agency’s inception in 2002, overseeing and executing creative direction and strategy, marketing and brand development. For 15 years, Dorsinville was instrumental in creating bold and transformative work for numerous luxury and mass consumer brands in fashion and beauty such as Donna Karan/DKNY, Bottega Veneta, Ermenegildo Zegna, Estee Lauder, Coty, Tommy Hilfiger and Lane Bryant.
Throughout his career, Dorsinville has been the recipient of numerous industry awards including Effies and Clios, and his work for Lane Bryant’s #ThisBody campaign was a 2017 finalist at Cannes in the Glass Lion category, which celebrates culture-shifting creativity. He launched his career in 1993 as a jf. cesigner at Donna Karan’s in-house creative agency, subsequently becoming VP of advertising. He studied Communication Design at Parsons School of Design.
Dorsinville said, “At a time when the whole industry is in flux, it’s exciting to think about what the role of the traditional ‘agency’ can become to meet the evolving needs of clients. It’s about combining an understanding of what consumers want from brands and products with innovative ways to create experiences for them that go far beyond a picture.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More