Global beauty and fashion agency Select World has named Hans Dorsinville as its chief creative officer of North America, marking the first time in over 25 years that the agency has filled the role. Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, managing director, NY.
As CCO, Dorsinville will be responsible not only for creative leadership, but also repositioning the agency to become a broader beauty and fashion player within North America. This hire also signals a more committed effort on behalf of Select World to promote and cultivate diversity within the agency and beyond.
“At Select World we are global entrepreneurs working at the crossroads of creativity, technology and media, and we believe that the best and most breakthrough ideas are born out of diverse perspectives,” said Yu. “The fact that our New York office will be headed by Hans and myself–a black man and Asian woman–is not only exciting, but also an important step forward. In addition, we wanted a creative and strategic leader who is equipped with international sensibility, attitude and style–an innovator who will develop our clients’ presence, relevance and prosperity. Hans embodies all of these talents and more.”
Dorsinville comes to Select World from NY-based Laird + Partners, where he was partner, EVP and sr. group creative director since the agency’s inception in 2002, overseeing and executing creative direction and strategy, marketing and brand development. For 15 years, Dorsinville was instrumental in creating bold and transformative work for numerous luxury and mass consumer brands in fashion and beauty such as Donna Karan/DKNY, Bottega Veneta, Ermenegildo Zegna, Estee Lauder, Coty, Tommy Hilfiger and Lane Bryant.
Throughout his career, Dorsinville has been the recipient of numerous industry awards including Effies and Clios, and his work for Lane Bryant’s #ThisBody campaign was a 2017 finalist at Cannes in the Glass Lion category, which celebrates culture-shifting creativity. He launched his career in 1993 as a jf. cesigner at Donna Karan’s in-house creative agency, subsequently becoming VP of advertising. He studied Communication Design at Parsons School of Design.
Dorsinville said, “At a time when the whole industry is in flux, it’s exciting to think about what the role of the traditional ‘agency’ can become to meet the evolving needs of clients. It’s about combining an understanding of what consumers want from brands and products with innovative ways to create experiences for them that go far beyond a picture.”
