DDB New York has hired Hannah Meium and Rocky Probst to serve, respectively, as director of content and sr. social media strategist. Both executives will report to Reema Mitra, group director of digital strategy, who joined DDB NY in March, and will work on such clients as State Farm, Unilever and Cotton.
Meium joins DDB New York from Mashable where she spent two years. In her role as director of branded content, Meium oversaw the creative, multi-platform work Mashable produced for all brand partners, including Netflix, Ford, Qualcomm, Wells Fargo, American Family Insurance, PepsiCo, Hilton Doubletree, McDonald’s and Kia.
A Minnesota native, Meium cut her teeth creating content for Mrs. Meyer’s Clean Day before joining the team at Madison Square Garden where she spent six years creating content for the Rockettes and live productions, including the New York Emmy-award winning series, Rockettes Summer Intensive. During her time at Madison Square Garden, Meium was responsible for leading content integrations with The Colbert Report, Project Runway, NBC’s America’s Got Talent and the TODAY Show, and helped grow the Rockettes’ social community from 3,000 to 1.4 million.
Probst joins from Huge where she was the social lead for Federal Student Aid, Eli Lilly and National Highway Traffic Safety Association. At DDB New York, she will be responsible for collaborating with project teams to develop and implement an appropriate strategy to social, optimize content and campaigns and maintain healthy, participative communities.
Chris Brown, president and CEO at DDB New York, said, “These hires are further evidence of our ambition to have one of the strongest social and content offerings and proves we’re continuing to invest in this important part of the business. Both Hannah and Rocky are hugely talented and a great fit for our creatively-driven culture.”
