Hank Summy, formerly with SapientNitro, is joining McCann Erickson next month as president, North America. He will be based in New York and report to Nick Brien, chairman/CEO, McCann Worldgroup. Summy’s initial focus will be McCann’s flagship New York office working closely with chairman/chief creative officer, Linus Karlsson.
Summy also will assume management responsibility for regional McCann agencies across the U.S. and Canada. Along with the established leadership team, his responsibility will be to drive change and deliver the highest standards of creative excellence, strategic innovation, digital velocity and performance measurement. He will work with Patrick Lafferty who has been promoted to COO of McCann North America.
At SapientNitro, Summy was the managing director of its Eastern region and a member of the agency’s leadership team. When Sapient acquired Nitro two years ago, Summy led the successful integration of the two companies, including defining the value proposition and operating model for the combined entity globally. SapientNitro is a top 10 ranked U.S. agency.
Lafferty joined McCann Worldgroup just over a year ago as managing director of global brands, and established the Global Brands Community (GBC), a successful collaborative entity comprised of the heads of McCann Worldgroup’s key global businesses.
Previously, Lafferty’s posts included CMO of Travel Channel Media, where he drove double-digit business growth, technological innovation, and helped transform the company from a linear TV network to an integrated travel media business. Earlier he held senior account director posts at Leo Burnett, including key leadership of two of the agency’s highest profile businesses, McDonald’s and Kellogg’s, as well as that agency’s U.S. Army business.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More