Independent agency Erich and Kallman has bolstered its sr. leadership team, naming Kati Haberstock as executive head of production and operations, and Sarah Holbrook Bolding as director of brands.
Haberstock now leads and manages Erich and Kallman’s production department including business affairs. She is a seasoned production leader with more than 25 years of international experience producing cutting-edge creative work. Prior to joining Erich and Kallman, Haberstock was the director of production and business affairs at Mekanism in Los Angeles where she oversaw creative productions for clients including Peloton, Charles Schwab, Pepsi, HBO, Alaska Airlines, OkCupid, Method, Muscle Milk, Miller Coors, Ben & Jerry’s, Talenti, Sling TV, Instagram and Papa Murphy’s. She was the Production Design Jury president for the 2021 D&AD Awards and has won Effies, Cannes Lions Clios, AICP Awards and more.
As director of brands, Bolding is responsible for overseeing multiple client accounts including Great Wolf Resorts, Lucid Motors and Disney+, as well as supporting the agency’s new business efforts. She brings more than 20 years of consumer advertising experience and was most recently sr. director, brands at Phillips 66, where she led all brand marketing efforts for four fuel brands with more than 90 years of history, including Phillips 66, Conoco, 76, and Phillips 66 Aviation. Prior to Phillips 66, Bolding spent 15 years at various advertising agencies and startups including GSD&M, Crispin Porter+Bogusky and LatinWorks. Throughout her career, she has worked with major brand clients such as Volkswagen, Burger King, Harley-Davidson, Walmart, Kohler, Smartwool, PayPal, Coca-Cola, Ask.com, Golfsmith, Kinko’s, Charles Schwab, The Steel Alliance and more.
“Sarah and Kati are proven leaders and the best in their respective disciplines. They share our conviction for doing the work, solving problems, and leveraging our team’s creative marketing firepower to help our clients grow,” said Steven Erich, co-founder and president, Erich & Kallman. “Coming over from the client side most recently, Sarah brings a deep understanding of the challenges and opportunities our clients are facing today and will be an effective partner in tackling those alongside them. Kati is a double threat–someone who successfully finds innovative solutions while seamlessly managing all aspects of a production department.”
Erich and Kallman experienced unprecedented revenue growth in 2021 and a double-digit increase in AOR relationships with clients including Dole Packaged Foods, Friendly’s Restaurants, Great Wolf Resorts, Sunbrella, and Meineke Car Care. The agency has also grown through project work for Disney+, Hershey, Lucid Motors, KRAVE Jerky, ZOA Energy Drinks, Kelly Services, KardiaMobile, Take 5 Oil Change, and New Belgium Brewing.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More