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    “Guy Vs. Cat”

    By SHOOT StaffUpdated:No Comments1548 Views

    By Millie Takaki

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    Promoting pet ownership in young adults takes a humorous twist in this :30 for the East Bay, Calif., chapter of the Society for the Prevention of Cruelty to Animals (SPCA).

    We open on a young man and a cat seated on a couch. A close-up shot of the cat is accompanied by the super, "Bathes regularly."

    Then in sharp contrast, a super that simply reads, "Doesn’t," appears next to a close-up of the guy.

    Back to the kitty, with a super offering another feline trait: "Has no secrets."

    The man, however, is a different story, as a super attests: "Secretly prances around in your panties."

    A twoshot is then paired with a super that rhetorically asks, "Want a relationship you can honestly enjoy?" The spot ends with the East Bay SPCA logo and the slogan, "Find a new best friend for life."

    So as not to be a gender- or cat-biased campaign, there’s a second spot in which a woman and a dog are on a couch. A super comes on screen, next to the woman. It reads, "Always asks what you’re thinking."

    A close-up of the dog follows, accompanied by the super, "Can’t talk." Back to the woman, this time the supered observation being, "Has a biological clock." Finally, we return to a close-up of the canine, who, a super points out, "Is spayed."

    This two-spot East Bay SPCA package was directed by the team of John Benson and Ward Evans, a.k.a. John & Ward, via Valiant Pictures, San Francisco, for agency JWT Tonic, San Francisco. Benson and Evans were formerly creatives at FCB San Francisco. Mat Lundberg and Tim Rayel executive produced for Valiant. Line producer was Meredith Preble. The DP was Peter Thomas.

    The creative team at JWT Tonic consisted of creative director/copywriter Toby Barlow, creative director Doug Petterson and copywriter/art director Kelly Niland.

    Connor McDonald and Brian Lagerhausen of FilmCore San Francisco served as offline and online editors, respectively. Jon Ettinger executive produced for FilmCore. Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Composer was Hector Perez of Hector Perez/Music Orange, Emeryville, Calif.

    Category:The Best Work You May Never See



    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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