By Millie Takaki
Promoting pet ownership in young adults takes a humorous twist in this :30 for the East Bay, Calif., chapter of the Society for the Prevention of Cruelty to Animals (SPCA).
We open on a young man and a cat seated on a couch. A close-up shot of the cat is accompanied by the super, "Bathes regularly."
Then in sharp contrast, a super that simply reads, "Doesn’t," appears next to a close-up of the guy.
Back to the kitty, with a super offering another feline trait: "Has no secrets."
The man, however, is a different story, as a super attests: "Secretly prances around in your panties."
A twoshot is then paired with a super that rhetorically asks, "Want a relationship you can honestly enjoy?" The spot ends with the East Bay SPCA logo and the slogan, "Find a new best friend for life."
So as not to be a gender- or cat-biased campaign, there’s a second spot in which a woman and a dog are on a couch. A super comes on screen, next to the woman. It reads, "Always asks what you’re thinking."
A close-up of the dog follows, accompanied by the super, "Can’t talk." Back to the woman, this time the supered observation being, "Has a biological clock." Finally, we return to a close-up of the canine, who, a super points out, "Is spayed."
This two-spot East Bay SPCA package was directed by the team of John Benson and Ward Evans, a.k.a. John & Ward, via Valiant Pictures, San Francisco, for agency JWT Tonic, San Francisco. Benson and Evans were formerly creatives at FCB San Francisco. Mat Lundberg and Tim Rayel executive produced for Valiant. Line producer was Meredith Preble. The DP was Peter Thomas.
The creative team at JWT Tonic consisted of creative director/copywriter Toby Barlow, creative director Doug Petterson and copywriter/art director Kelly Niland.
Connor McDonald and Brian Lagerhausen of FilmCore San Francisco served as offline and online editors, respectively. Jon Ettinger executive produced for FilmCore. Colorist was Stefan Sonnenfeld of Company 3, Santa Monica. Composer was Hector Perez of Hector Perez/Music Orange, Emeryville, Calif.
Alec Baldwin Urges Judge To Stand By Dismissal Of Involuntary Manslaughter Case In “Rust” Shooting
Alec Baldwin urged a New Mexico judge on Friday to stand by her decision to skuttle his trial and dismiss an involuntary manslaughter charge against the actor in the fatal shooting of a cinematographer on the set of a Western movie.
State District Court Judge Mary Marlowe Sommer dismissed the case against Baldwin halfway through a trial in July based on the withholding of evidence by police and prosecutors from the defense in the 2021 shooting of cinematographer Halyna Hutchins on the set of the film "Rust."
The charge against Baldwin was dismissed with prejudice, meaning it can't be revived once any appeals of the decision are exhausted.
Special prosecutor Kari Morrissey recently asked the judge to reconsider, arguing that there were insufficient facts and that Baldwin's due process rights had not been violated.
Baldwin, the lead actor and co-producer on "Rust," was pointing a gun at cinematographer Halyna Hutchins during a rehearsal when it went off, killing her and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.
The case-ending evidence was ammunition that was brought into the sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammunition unrelated and unimportant, while Baldwin's lawyers alleged that they "buried" it and filed a successful motion to dismiss the case.
In her decision to dismiss the Baldwin case, Marlowe Sommer described "egregious discovery violations constituting misconduct" by law enforcement and prosecutors, as well as false testimony about physical evidence by a witness during the trial.
Defense counsel says that prosecutors tried to establish a link... Read More