Register

    Gustavo Sarkis To Join David&Goliath As ECD On Kia Effective Sept. 1

    By SHOOTUpdated:No Comments4855 Views
    Gustavo Sarkis
    EL SEGUNDO, Calif. --

    Independent creative agency David&Goliath (D&G) has appointed a new executive creative director, Gustavo Sarkis, to lead the agency’s Kia business. Reporting directly to D&G’s managing partner and chief creative officer, Colin Jeffery, Sarkis will be responsible for overseeing all creative work on the brand, for which the agency has been AOR since its inception in 1999. Sarkis will officially start at D&G effective Sept. 1.

    Sarkis is coming over to D&G from Crispin Porter + Bogusky where he was executive creative director, overseeing all creative coming out of the agency’s Miami office. He spent the last two years working across a variety of clients, including Letgo, Vonage and Santa Margherita. Prior to CP+B Miami, Sarkis was a creative director at TBWAChiatDay Los Angeles, working on Gatorade and Adidas. His work has been recognized and highly awarded industry-wide, garnering 12 Cannes Lions as well as awards from The One Show, the CLIOs, LIA, and D&AD.
     
    “Los Angeles has built momentum as a melting pot for creative thinking, arts, and technology,” Sarkis said. “David&Goliath stands out as a hot, independent agency doing amazing work, which I have closely watched as it continues to get better and better. I’m very happy to join at what feels like a truly exciting moment, knowing it will be an honor and a great challenge to continue pushing the Kia work forward and drive business results.”
     
    Since taking the creative reigns on Kia in 2006, Jeffery has been at the forefront of some of the brand’s most iconic work, including the ongoing Hamsters campaign for Soul, as well as the brand’s 2016 Super Bowl spot starring Christopher Walken. With this latest hire in place rounding out the creative leadership team, Jeffery will continue to manage the entire creative department.

    Category:News
    Tags:David&GoliathGustavo Sarkis



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment