72andSunny has just opened a New York office, hiring Guillermo Vega as executive creative director. Vega formerly served in the same ECD capacity at Wieden+Kennedy São Paulo, which he helped to launch, growing it from three employees to 100-plus staffers in four years and winning clients like Nike, Coca-Cola, Levi’s and Heineken. He joined W&K from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi, as well as the group CD for Virgin Atlantic and VH1.
Guillermo will be lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to NY from the Los Angeles office. While in L.A., Townsend played an active role in the work and partnership with brands like Samsung, ESPN, Truth, and more. Townsend will continue to lead the Samsung brand.
The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands.
72andSunny’s NY office occupies 13,000 square feet on the top two floors of 30 Cooper Square in the heart of the East Village.
