Serviceplan Group has appointed Dimitri Guerassimov and Fabien Teichner as partners and joint chief creative officers of Serviceplan France. After many years at Marcel Agency where they contributed to making it the most awarded French ad shop at the Cannes Lions in both 2015 and 2016, Guerassimov and Teichner now embark on a new entrepreneurial and creative adventure at Serviceplan France, alongside its president Alain Roussel.
The creatives have worked with some of the biggest national and international brands including; Intermarché, Orange, RayBan, Diesel, Instagram, DS Automobiles, Volkswagen, Fiat, Brandt, GQ and National Geographic. Between them Guerassimov and Teichner have amassed more than 500 international creative awards, including the only two D&AD Black Pencils in the history of French advertising. They are now poised to take the French arm of Serviceplan to creative heights on par with the multi-award winning Serviceplan Germany.
The Serviceplan Group is the largest independent agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has more than 3,400 employees and offices in 36 locations worldwide.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More