CLIENT
Verizon Wireless Mobile IM.
PRODUCTION CO.
Hungry Man, bicoastal/international.
David Shane, director; Igor Jadue-Lillo, DP; Steve Orent, executive producer; JD Davidson, line producer. Shot on location in Los Angeles.
AGENCY
LevyTenny, New York.
Rich Levy, creative director/copywriter; Galo Erazo, art director; Lisa Goore, producer.
EDITORIAL/POST
Homestead Editorial, New York.
Chris Hellman,offline editor; Paul Fernandez, online editor.
Nice Shoes, New York.
Chris Ryan, colorist.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
SOUND DESIGN
Marshall Grupp Sound Design & Music, New York.
Marshall Grupp, sound designer; April Jaffe, executive producer.
THE SPOT
In "Sleeping Roommate," a young man sits at his computer instant messaging his girlfriend with "I luv u," "no, I luv u," "no, I luv u more." His roommate—who is attempting to get some rest—becomes increasingly annoyed at the IM sound. He climbs down from his bunk and proceeds to smash the computer with a baseball bat. Undaunted, lover boy gets his Verizon Wireless cell phone and begins using the Mobile IM feature to resume the conversation, as the exasperated roomie ponders his next move.
Spot broke March 1.
