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    Grupp Holds Up Hellmann’s

    By SHOOT StaffUpdated:No Comments1278 Views
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    CLIENT

    Unilever Bestfoods/Hellmann’s.

    PRODUCTION CO.

    A Band Apart, Los Angeles.

    Neil Tardio Jr., director; Barry Peterson, DP; Eric Bonniot, executive producer (he has since left the company); Adam Bloom, head of production; Jeremy Hammond, producer. Shot at Studioasis Media Corp., Toronto.

    Radke Films, Toronto.

    Krista Marshall, executive producer.

    AGENCY

    Lowe, New York.

    Gary Goldsmith, chief creative officer; Dean Hacohen, executive VP/executive creative director; Michael Vitiello, executive VP/creative group head/art director; Seth Fried, executive VP/creative group head/copywriter; Steven Ford, VP/senior producer.

    EDITORIAL

    MacKenzie Cutler, New York.

    Ian MacKenzie, editor; Yvette Choy, assistant editor.

    POST

    Nice Shoes, New York.

    Kevin Wade, Eric Gelgand and Ed Skupeen, online editors; Scott Burch, colorist.

    AUDIO POST

    Sound Lounge, New York.

    Tom Jucarone, mixer/engineer.

    SOUND DESIGN

    Marshall Grupp Sound Design, New York.

    Marshall Grupp, sound designer; April Jaffe, executive producer.

    THE SPOT

    In "Vault," a security guard has been handcuffed, seated, to a chair during a robbery. He slowly makes his way across the room, and gets to the desk where a phone and a sandwich—made with Hellmann’s mayonnaise—are located. He hesitates but then dives nose first into the sandwich. The :30 ends with the tagline, "Hellmann’s at its best."

    Spot broke in May.

    Category:ScreenWork



    Director Tim Bullock Goes ROGUE In U.K.

    Wednesday, November 27, 2024

    Director Tim Bullock has joined ROGUE Films’ U.K. roster for commercials and branded content. He continues to be handled in the U.S. market by Ruffian, in Australia by Scoundrel, in France by Division and in Germany by Tony Petersen Film GmbH.

    Bullock’s work spans drama and comedy. In his own words, Bullock is “all about mining for a reaction--whether it be laughter or tears or inspiration.” He is a master of adopting a tone of voice and stylistic approach that suits the script and the message. Prior to joining ROGUE, Bullock was repped in the U.K. by Blink.

    Kate Taylor, ROGUE managing director and partner, commented, “Tim Bullock has a reel that oozes confidence and craft - that there are a few big chortles to be had, just makes it for me. I’ve been a huge fan of his for years--so, naturally, I’m delighted that he’s chosen to come to Rogue--and no, I don’t need to go to Specsavers. I know exactly what I’m looking at when I look at his work. Genius! That’s what.”

    Bullock said, “Throughout my time directing, Rogue has always been a name associated with rock-solid, quality work. I like that the company represents a breadth of directors with differing styles but all united by a high standard of work. Sam Brown is particularly inspiring to me. And what’s not to like about Kate Taylor? I’ve been a long time fan of hers and I can’t wait to work with her.”

    Famously a “suit” in his previous life, Bullock started out as a corporate recovery consultant for KPMG and then an account director at Saatchi & Saatchi before he began to fulfill his unleashed creativity directing short films. These shorts just kept winning awards so Bullock jumped ship from the corporate world and landed fully in the world of... Read More

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