Search advertising has been the leading Internet ad category, but its market share will decline as video advertising grows, according to a report last week from IDC. The company said that search advertising will retain its number one position, but “its market share will slowly decline from 40 percent to 32 percent by 2011 as video advertising grows.”
As broadband penetration has increased and consumers’ Internet connections allow for the download of data intensive graphics and video, advertisers spend on broadband video commercials has been steadily increasing.
Karsten Weide, an IDC program director, said, “Broadband video commercials will experience their breakthrough in the coming years. This will create tremendous opportunities, but also threats, for old and new media companies. At the same time, search advertising will lose market share, which may pose a strategic challenge for Google, the market leader in search advertising.”
Directors Melissa Bolton-Klinger and Sasie Sealy Join Honor Society For Spots, Branded Content
Production company Honor Society has added directors Melissa Bolton-Klinger and Sasie Sealy to its roster for U.S. representation spanning commercials and branded content. Bolton-Klinger, a director and creative director, brings a diverse portfolio of commercial, TV and film work to her new roost. Her background in improv at L.A.’s The Groundlings informs her fast-paced, sharp, and humorous directing style. She also has a finely honed expertise with celebrity talent and complex shoots. Bolton-Klinger, who was awarded a Grand Clio for her work with Reno 911, kicked off her collaborative efforts at Honor Society with projects for Coffee Mate and Future Forward. She said, “I’m so excited to be joining the Honor Society crew. They’re all about supporting women and taking creative risks, which is exactly where I thrive. With [Honor Society founder and EP] Megan Kelly leading the charge, it’s the ideal spot for me to use my comedic and celebrity-infused powers for good. I’m looking forward to crafting more work that not only gets laughs but leaves a lasting impact.” Prior to joining Honor Society, Bolton-Klinger was repped by production studio Slim. Meanwhile Sealy, who had earlier been repped by production house Bullitt, is an award-winning writer/director celebrated for her striking visuals and witty, original scripts. Her debut feature film Lucky Grandma premiered at the Tribeca Film Festival to critical acclaim and was included in multiple “Best of 2020” lists, such as Indiewire and New York Magazine. Named one of “9 Filmmakers Who Should Be on Your Radar” by The New York Times, Sealy has had her work recognized for its bold, humorous take on the female experience. Her commercial work spans... Read More