International production company Arts & Sciences has signed director Daniel Kleinman to its roster for representation in the U.S. One of the industry’s most awarded commercial directors, a pioneer of the modern music video, and designer of the iconic opening credit sequences for the James Bond film franchise, Kleinman will bring his years of expertise, invention, and superb craft to branded content and beyond at Arts & Sciences.
As a commercial director, Kleinman is famous for bringing humor, irreverence, and a dash of the macabre to his films, taking simple concepts to their often hilarious, always-affecting extremes. Some of his recent branded work includes campaigns for clients Accenture, Vodaphone, Pepsi and Budget Direct, and past clients include Smirnoff, Levi’s, Xbox, Johnnie Walker, Durex, Boddington’s, and Audi. Kleinman is based in the U.K. where his production company, Rattling Stick (co-founded in 1996 alongside Ringan Ledwidge and Johnnie Frankel), has been a commercial mainstay.
Kleinman has won innumerable accolades over his decades-long career, earning him the title of “Most Awarded Director in the World” by the Gunn Report. Among his honors is the President’s Award from Creative Circle, the Chairman’s Award at the British Arrows, awards from Cannes, D&AD, Clio, the New York One Show, the Midsummer Awards, and more. His 2005 Guinness commercial, “NoitulovE,” was the most-awarded campaign of its year. It is widely regarded as ranking among the best commercials ever made.
“The word icon and legend is thrown around too casually,” said Mal Ward, managing director and partner at Arts & Sciences. “But Danny Kleinman has earned both of those titles, he’s also an incredible collaborator and singular creative partner. Arts & Sciences is beyond thrilled to have Danny on board, and we look forward to supporting him on his next creative ventures.”
Raised in London, Kleinman attended Hornsey Art School and used his training in illustration to get his start in film, working as a storyboard artist at the dawn of the music video industry. Kleinman is a musician himself, having co-founded the proto-punk band Bazooka Joe which featured Adam Ant and headlined the Sex Pistols’ first show. Combining his musical experience with his storyboarding expertise, Kleinman directed his first music video in 1983 and went on to direct videos for scores of artists, not least among them Madonna, ZZ Top, Fleetwood Mac, Stevie Wonder, Pat Benatar, Van Halen, Billie Eilish, and Prince. Kleinman was instrumental in developing the use of postproduction special effects in music videos, which has become a hallmark of the medium. He was a regular at the MTV Video Music Awards in the ‘80s with consistent nominations for Most Experimental Video and Best Direction, among other categories and award nominations.
“Arts & Sciences represents some of the most interesting talents in this industry,” said Kleinman. “I’m extremely pleased to be included among them and look forward to working with their fine crew in the U.S.!”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More