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    Ground Zero Delivers For NHL On ESPN

    By SHOOT StaffUpdated:No Comments1547 Views
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    CLIENT

    ESPN/NHL on ESPN.

    PRODUCTION CO.

    Coppos, bicoastal.

    Tom Schiller, director; Dean Cundy, DP; Michael Appel, owner/executive producer; Joanne Ferraro, managing director; Barbara Gold, producer. Shot on location in Terminal Island, Calif.

    AGENCY

    Ground Zero Advertising,

    Los Angeles.

    Court Crandall, creative director; Shawn Brown, art director; Sean Vij, copywriter; Monique Veillette, producer.

    STOCK FOOTAGE

    ESPN Archives, Bristol, Conn.

    EDITORIAL

    Cosmo Street Editorial,

    Santa Monica.

    Chan Hatcher, editor; Brian Freundlich, assistant editor; Tania Thiele, producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Steve Rodriguez, colorist; Shara Martin, producer.

    SOL designfx, Venice, Calif.

    Jeff Heusser, Inferno artist.

    AUDIO POST

    Mindfield, Los Angeles.

    Kyle Schember, mixer.

    SOUND DESIGN

    Mindfield.

    Kyle Schember, sound designer.

    THE SPOTS

    Six :30s—"Made in America," "Imports," "Adrenaline," "Intensity," "Purity" and "Distribution Center"—relate how the sport of hockey is truly an American game. Each spot takes place in a factory that produces the intangible values and overall essence of hockey prior to being "shipped" all over America. "Made in America" features worker Stan, who sets up the campaign by explaining why hockey is truly an American sport. "Imports" shows another factory employee who, with the help of Sergei Fedorov of the Anaheim Mighty Ducks, illustrates the importance and contribution of immigrants in the NHL. In "Adrenaline," Howard ensures that there’s a healthy dose of adrenaline in every batch of hockey that the factory produces. "Intensity" features an intensity inspector telling viewers that every game of hockey is a fight mentally, as well as physically. In "Purity," two purity inspectors suggest that they have the most important jobs at the factory, as Jean-Sebastien Giguere of the Ducks gives them a look that reminds the duo that arrogance is a trait frowned upon in hockey. And "Distribution Center" focuses on a shipping manager who gives viewers a tour of the loading docks from which hockey is shipped all across the U.S. Each commercial ends with the tagline, "The NFL on ESPN. Made in America. Delivered on Thursday."

    Spots broke in November.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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