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    Ground Zero Comes To L.A. For ESPN’s X Games X

    By SHOOT StaffUpdated:No Comments1512 Views
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    CLIENT

    ESPN/X Games X.

    PRODUCTION CO.

    HKM Productions, Hollywood.

    Jacobs/Briere, director; Steve McGhee, DP; Ned Brown, Melissa White and Carl Swan, executive producers; Elizabeth Minzes, head of production; Bill Boyd, line producer. Shot on location in Los Angeles.

    AGENCY

    Ground Zero, Los Angeles.

    Court Crandall, creative director; Xanthe Hohalek, art director; Kristina Slade, copywriter; Monique Veillette, executive producer; Michelle Price, producer.

    EDITORIAL

    Cosmo Street Editorial,

    Santa Monica.

    Brian Freundlich and Chan Hatcher, editors; Edwina Lantigua, assistant editor; Yvette Cobarrubias, executive producer; Carolina Wallace, post producer.

    POST

    Bobine Video, Santa Monica.

    Jais, colorist.

    VISUAL EFFECTS

    Method, Santa Monica.

    Alex Frisch, visual effects supervisor; Brandon Sanders, lead 2-D visual effects artist; Neysa Horsburgh, executive producer; Rich Rama, producer.

    Pusher, Santa Monica.

    panOptic, designers (CG end treatment).

    AUDIO POST

    Lime, Santa Monica.

    Mark Meyuhas, mixer.

    SOUND DESIGN

    Squeak E. Clean Productions, Hollywood.

    Steve McCarty, sound designer; Sam Spiegel, executive producer.

    THE SPOTS

    Three commercials promoting the action sports competition X Games X on ESPN feature athletes in various airport scenarios, all rushing to get to Los Angeles for the event. In "Window Seat" (:30), skateboarders Bob Burnquist and Bucky Lasek learn there is only one window seat remaining on their flight to L.A., so they race through the airport, showing off their skills along the way. However when they arrive at the seat, they find out they were beaten out by someone else. In "Getting There" (:30), surfer Rob Machado brings his surfboard along for the trip, much to the dismay of his fellow passengers, while bike stunt rider Ryan Nyquist attempts to use a recent magazine photo spread as identification for airline security. The anthem :60 "LAX" features all these athletes plus skateboarder Shaun White and moto x rider Travis Pastrana completing various stunts throughout the airport.

    Spots broke June 28.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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