Warner/Chappell Music, the global music publishing arm of Warner Music Group Corp., has acquired Groove Addicts Production Music Library. The purchase price was not disclosed.
Per the agreement, the Groove Addicts Production Music Library catalog will be exclusively marketed and licensed by Non-Stop Music, an Emmy Award-winning production music company and a division of Warner/Chappell Music since 2007.
Not part of the Warner/Chappell deal is Groove Addicts’ longstanding original music and sound design business, which has been rebranded under the GrooveWorx banner and will continue to create custom scores for commercials, TV shows and other forms of content under the aegis of its president Dain Blair. Maintaining its state-of-the-art recording studio and offices in Santa Monica, Calif., GrooveWorx will build on a Groove Addicts’ track record of creating custom music and sound for hundreds of national television commercials (GE. Mountain Dew, Dr Pepper, BMW, Mercedes-Benz, Pepsi, Levi’s, AT&T, Coca-Cola, et al), radio and TV station and network branding IDs and promos, and TV shows such as Extreme Makeover Home Edition, Deal or No Deal, Super Nanny, The Goode Family and Tattoo Highway.
GrooveWorx will also update the Groove Addicts Music Library over the next three years for Non-Stop through top drawer composers, compositions and production.
Inventory infusion
Via Groove Addicts Production Music Library, Non-Stop gains an inventory of more than 44,000 songs and cues. Over the years, the Grooove Addicts Library has provided production music for all media including film, TV, Internet and corporate clients worldwide. Groove Addicts has licensed more than 1,300 cues from its trailer libraries for assorted feature films, among the most recent and upcoming being Alice in Wonderland, Avatar, Clash of the Titans, Cop Out, District 9, Inglourious Basterds, Invictus, Nightmare on Elm Street, Prince of Persia, Sherlock Holmes, Robin Hood, Star Trek and Wolverine.
In a separate transaction, Warner/Chappell has also acquired London-based Carlin Recorded Music Library (CRML). Non-Stop will also handle marketing and licensing for the CRML catalogs.
Dave Johnson, chairman/CEO of Warner/Chappell Music, said, “The acquisitions of Groove Addicts and CRML further expand our global presence in a fast growing, high margin segment of the music publishing business and provide many more opportunities to showcase the songs in the Warner/Chappell catalog on a wide array of music platforms and services. Together with Non-Stop Music, these valuable libraries will strengthen our standing in the production music business and allow us to offer the music licensing community an even broader and deeper range of music from our catalog.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More