Jose “Pepe” Aguilar has joined Wing, Grey’s full-service NY-headquartered agency focused on Hispanic consumers, as its chief creative officer. Announcement was made by Sandra Alfaro, managing director of Wing.
Andreas Dahlqvist, chief creative officer of Grey New York said, “During his years at Grey, Pepe has pushed the boundaries with big, powerful ideas across channels that break new ground in brand experience. He will be a huge creative asset for Wing’s clients.”
Aguilar brings more than 20 years of experience to his new role, including 13 years at Grey. He joined Grey in 2003 as group creative director of Grey Mexico. Three years later, he was appointed general creative director of Maruri Grey Ecuador. During his tenure, the agency won 20 new clients and maintained its position as the most awarded agency of Ecuador in international festivals.
In 2010, Aguilar assumed the role of general creative director of Grey Peru and contributed to its significant growth and creative success. In 2012, he returned to Grey Mexico as creative VP, winning 14 new business pitches. In addition, Grey Mexico was named Effie “Agency of the Year” in 2016 and won six Cannes Lions in 2015, becoming Mexico’s most awarded agency.
Aguilar has built brands across every category and channel, working with clients including Coca-Cola, Ford, Gerber, Bacardi, GlaxoSmithKline, Heineken, Honda, Kimberly Clark, Nike, Nestlé, Novartis, P&G, Sony and Walmart. The teams he has led have been recognized and awarded at festivals such as Cannes Lions, London Festival, FIAP, Circulo de Oro, Ojo de Iberoamerica and the Effie Awards.
A graphic designer, Aguilar graduated from the Anahuac University.
Wing is a leading full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, re-imagining what it means to be an agency in the Latino space. Wing’s client roster includes some of the world’s most recognizable brands, such as Procter & Gamble, Nestlé, Papa John’s, Pfizer, Quaker State, National Park Foundation, Eli Lilly, GSK, NFL and Symantec.
