Sara Worthington and Armando Flores have joined Grey’s flagship New York office as executive creative directors. They have served most recently as group creative directors at McCann New York.
Justine Armour, chief creative officer of Grey NY, said, “Sara and Armando bring deep experience from big agencies to small boutiques and global brands to start-ups. Their way of working has been called fearless and fresh in tune with our creative ambitions.”
Worthington has worked in New York, Miami and San Francisco at such agencies as JWT, Goodby Silverstein and Pereira O’Dell. She has contributed to a wide variety of brands: Smirnoff, Virgin America, Nintendo, Sonic, MTV, Memorial Sloan Kettering, Aria Hotels, Lysol and Realtor.com. Her work has been recognized at top industry award shows worldwide.
Flores has worked at Huge Inc. in New York, Goodby Silverstein & Partners in San Francisco, SS+K and JWT in New York, La Communidad in Miami and SCPF in Barcelona. During his 16 years in the industry, Flores has turned out work for a client roster that has included Mastercard, Mucinex, Lysol, Macy’s, LVMH, Google, Nintendo, HP, Doritos, Chevrolet, MTV and Sprint. His work has won at Cannes, D&AD, Clios, Andys and the AICP Show.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More