Tarek Sioufi is set to become chief strategy officer at Grey London, joining from Media.Monks. He will take on his new role as part of the agency’s core executive team in June, reporting to president and chief creative officer Laura Jordan Bambach and global chief strategy and data officer Jonathan Lee.
At Media.Monks, Sioufi spent two years working as global executive strategy director. During his time there, he was instrumental in building out the company’s global creative offering, working for clients including Toblerone (Mondelez), Adez (Coca-Cola), BrewDog, Netflix, Havaianas, RobinHood, Shure, WhatsApp (Meta) and more.
Prior to joining Media.Monks, Sioufi worked in senior roles at several high-profile creative agencies, including The Brooklyn Brothers, where he was chief strategy officer and head of strategy.
In the seven years he worked for The Brooklyn Brothers, he was involved in standout campaigns including “The new agenda” for The Financial Times, which called on leaders to drive progress in the boardroom and broader society, and “This is parenthood” for WaterWipes, which challenged the damaging ideals of perfect parenting.
He has also worked for agencies such as Wieden + Kennedy London and Fallon London, where he was strategy director, and as a sr. strategist for Sid Lee Amsterdam & Carat Global.
While at Wieden + Kennedy, Sioufi led the agency’s biggest account–Sainsbury’s–through the pandemic. During this time, the agency created the brand’s most talked about Christmas campaign, “Food is home. Home is Christmas.”
Sioufi is passionate about making the advertising industry more diverse and has been involved with Brixton Finishing School acting as a tutor and mentor for the past two years.
During his time at The Brooklyn Brothers, Sioufi also co-founded Night School, one of the first agency DE&I initiatives designed to attract more diverse talent into the creative industries. While he is no longer involved, that entity is now in its fourth year and works as a springboard for individuals from underrepresented ethnicities and backgrounds to get into full-time roles at agencies, marketing departments and production companies.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More