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    Grey London appoints Liam Thomas as head of design

    By SHOOTUpdated:No Comments826 Views
    LONDON --

    Grey London has appointed Liam Thomas as head of design to lead its team of designers, animators and artworkers.

    Thomas, who joins from DEPT® where he was head of design, recently won a Webby for his work on “The Truth, Undressed” for Canesten, which also picked up a Bronze Clio at the 2023 Clio Awards, and a Gold Clio at the Clio Health Awards 2023. 

    In his new role, Thomas will work across all Grey London clients reporting to executive creative director David Wigglesworth. Thomas will oversee the 15-strong design team, including artworkers in London, working periodically with Grey’s sister agency in Croatia. 

    In previous roles, Thomas has worked on major accounts including Nike, Tinder, Under Armour and Twitch, and worked as sr. designer at Manifesto Studios and Made Thought & AnalogFolk before joining DEPT® in May 2022.

    Thomas is also a co-founder of SOMEDAY–a creative experiment rooted in Welsh culture which he set up with Dave Griffiths, to explore Welsh stories through design, events, apparel and conversation.

    He is deeply passionate about addressing the attainment and accessibility gap within the advertising industry and has worked directly with schools and colleges in Wales, his hometown, to mentor students and support them as they explore what creative career opportunities are out there.

    Tags:David WigglesworthGrey LondonLiam Thomas



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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