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    Grey Health & Wellness Hires Group Creative Directors Laura Potucek, Guy Mannshardt Bricio

    By SHOOTUpdated:No Comments2975 Views
    Laura Potucek (l) and Guy Mannshardt Bricio
    NEW YORK --

    Grey Group Global Health & Wellness has hired Laura Potucek and Guy Mannshardt Bricio as group creative directors, reporting to Tim Jones, chief creative officer, Pharma. The Health & Wellness practice at Grey has built major business momentum, winning 20 new clients since 2020, adding over 150 people to staff in New York alone, and launching five new international Health & Wellness studios.

    Potucek and Bricio join fellow group creative directors Ron Lewis and Josh Eastman at the helm of the department. 

    Potucek comes from the FCB Health network, where she worked at both Area 23 and FCB Cure. Her creative pedigree is evident in the multi-award winning work for “The Anti-Trafficking Exam,” and “Strikes without Warning” oncology campaign for Lazanda. Potucek also has a track record of leading the charge for change as the co-chair of the FCB WE Council championing inclusion, celebrating diversity, and providing career and development support. She has over 19 years of experience launching and building pharmaceutical brands and has won multiple international creative awards from Cannes to Clio’s.

    Bricio’s experience spans multiple continents and agencies, from Langland to Area 23, winning a pride-full of Lions and helping his agencies win multiple “Agency of The Year” awards along the way. His impeccable eye for art direction and design is evident in the “One Word” film for Constant Therapy and the Gold Lion winning “Change Gout” campaign. Bricio has over 10 years of experience in both healthcare and consumer and is a regular on international jury panels and award shows.

    Category:News
    Tags:Grey Group Global Health & WellnessGuy Mannshardt BricioLaura PotucekTim Jones



    Imposter Signs Viral Dancer and Filmmaker David Vu

    Wednesday, December 4, 2024

    Viral filmmaker, dancer and choreographer David Vu, has joined Imposter’s roster for U.S. representation.

    Vu rose to fame after his dance videos went viral on TikTok--most notably, his choreography for Doja Cat’s “Get into It (Yuh),” which became one of the biggest viral trends of 2021, and the 15-second cutdown of his Pop Smoke “AP” choreography. Prioritizing simplicity, collaboration, and distinctiveness, he inspired a chain reaction of user participation.

    Drawing audiences deeper into surreal worlds through creative use of framing, Vu choreographed, directed, and starred in his own video for Lil Simz, “Gorilla”--which brought in 1.5 million plays after being reposted by the rapper herself--and played with movement and VFX for Hillari’s “New Beginnings.” He caught the attention of Caviar London, where he offered up his combination of discipline and creative instincts to artists and brands, being asked to recreate his “Gorilla” video in a commercial for aromatherapy brand, ripple+ home, and directing the music video for CamelPhat and Nadia Ali’s “Endlessly.”

    Avtar Kay, managing director and EP at Imposter, said, “We’re ecstatic to welcome David Vu to the Imposter family! His ability to blend movement with cinematic storytelling is something really special, and we can’t wait to share that fresh perspective with everyone. David’s background as a dancer and choreographer lends to his filmmaking style, which incorporates dynamic choreography, precision, and stunning, immersive visuals that pull you right in. He has developed a unique cinematic voice that merges the art of movement with texture, space, and emotion. His innovative approach is exactly what we need to push the boundaries of visual storytelling... Read More

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