The Marketing Arm, the Omnicom agency behind Pepsi’s award-winning “Uncle Drew” film series and the Dove Men+Care “Real Strength” video, has hired Greg Neal as VP, head of production, a new position at the company. Based in the agency’s Dallas office, Neal will be responsible for leading the agency’s video content studio. He will report to CEO Dan Belmont.
“From in-house producers to a network of studio partners and makers, The Marketing Arm’s hub-and-spoke model helps us pivot to the right content solution for our clients,” said Belmont. “Greg’s the perfect guy to build on this model and deliver at the speed and efficiency brands are demanding today.”
A seasoned media executive with 20 years of experience launching cable television networks in Los Angeles and New York, Neal most recently served as VP for Silicon Valley-based Clippit, the popular mobile app used by media platforms such as SB Nation, Bleacher Report and USA Today that allows users to share live TV clips to social media.
Previously, Neal served on the executive teams that helped launch Pac-12 Sports Networks and OWN: The Oprah Winfrey Network. He also served as a VP of creative for Food Network. His television work has earned more than 70 creative awards, including from Promax, Telly, and the New York Festival.
“Over the last several years, I’ve been impressed — and a little jealous — of the terrific content work that The Marketing Arm has been doing for brands like Frito-Lay, Pepsi, AT&T, the NBA, and on and on,” said Neal. “They’re great storytellers, but they understand how to create content that solves many of the challenges that our clients are facing. Great work, great creative minds, big ideas.”
Several Movies To Look Forward To At Sundance 2025
The Sundance Film Festival catalogue can be overwhelming to navigate, with around 90 feature films playing across 11 days.
This year the Robert Redford-founded independent film festival has something for everyone: Comedies, dramas, horrors, documentaries, the intriguingly undefinable (there's a movie about cabbage smuggling called "Bubble & Squeak" and one in which a woman becomes a chair and everyone likes her better that way called "By Design").
Here are a few of the films we're looking forward to most:
"Atropia"
This is a film that the producers would rather audiences experience blind, but the brief synopsis is that Alia Shawkat plays an aspiring actress in a military role-playing facility who falls for a soldier playing an insurgent. Luca Guadagnino produced the film, written and directed by Hailey Gates. It also stars Callum Turner and Chloë Sevigny. When asked how she likes to describe the film, Gates told The Associated Press that, "Sometimes I describe it as a military industrial complex romantic comedy."
"Bunnylovr"
This film delves into the life of a Chinese-American "cam girl," kind of a virtual sex worker, who is navigating a toxic relationship with a client while attempting to repair her relationship with her dying father. Katarina Zhu wrote, directed and stars in the film, alongside Rachel Sennott.
"2000 Meters to Andriivka"
Pulitzer Prize-winner Mstyslav Chernov took audiences into the first days of the Russian invasion of Ukraine in the Oscar-winning "20 Days in Mariupol" and is back with another dispatch from the ongoing war. In "2000 Meters to Andriivka," a joint production between the AP and Frontline, Chernov turns his lens to Ukrainian... Read More