Duffy Higgins has joined the directorial roster of Greencard, a New York-based creative studio headed by founder and EP Emily Wiedemann. Director, DP and photographer Higgins comes over from A76, his own production company through which he’s been turning out commercials, branded content and documentaries since 2006.
Higgins has already finished his first project under the Greencard banner: a voluminous campaign of 150 ultra-short videos for TikTok and digital agency Huge. Running on Snapchat, they’re designed to seamlessly integrate with native content while boosting engagement with the video sharing site. Shot on an iPhone over five days in Atlanta (and posted at Greencard as well), the work tapped Higgins’ ability to create on the fly, honed from his work in documentaries and shooting music and lifestyle assignments.
“One of our goals is to attract a director corps that represents a diverse group of talents, all of whom bring unique points of view to their work, and Duffy fits this description with ease,” said Wiedemann. “We want filmmakers who complement each other in terms of their approach to storytelling, and who simultaneously fill a range of niches when it comes to genres. Duffy’s background as a director, cinematographer and photographer–which is particularly evident in his docu-style work and his action and sports content–means he’ll occupy a vital role in terms of our client offering.”
A native of Miami, Higgins currently splits his time between there and New York, and his work reflects the style, attitude, fashion and swagger associated with both cities. Recent projects include content for ESPN, Google, Netflix and Anheuser-Busch, while his first feature documentary, Brooklyn Basketball, premiered at the Coney Island Film Festival and screened at the NYC Independent Film Fest.
“I was looking for a shop with great people to not just promote my work," said Higgins, "but also continue to push and guide me in the directions I want to move towards as a director, whether that’s in the narrative, commercial or documentary genres. Greencard was a perfect fit.”
Joining the roster will allow him to focus solely on directing while taking advantage of the studio’s one-stop, integrated production-through-post model. Higgins said he was also drawn to Wiedemann and her team, which includes EP Chazz Carfora and director of sales Dani Zeitlin.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More