In the spirit of those who, throughout history, have changed the world through their commitment to nonviolent protests against injustices, another social leader has emerged. He is propped up by Arnold Worldwide, Boston, and bicoastal Anonymous Content in the :30 "Civil Disobedience," created for Titleist NXT golf balls. This new leader, played by actor John Cleese, has stepped forward to fight for his fellow golf course architects everywhere. The object of his protest? The manufacturer that has made a golf ball that travels farther, thus rendering courses too easy for today’s golfers. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Titleist.
PRODUCTION CO.
Anonymous Content, bicoastal.
David Kellogg, director; Mark Plummer, DP; Andy Traines, executive producer; Philip Rose, producer. Shot on location in Valencia, Calif.
AGENCY
Arnold Worldwide, Boston.
Ron Lawner, chief creative officer; Nick Kaldenbaugh and John Petruney, creative directors; Craig Johnson, copywriter; Mary Rich, art director; Bryan Sweeney, producer.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Glenn Martin, editor; Jim Rodney, assistant editor; Susye Idema, executive producer; Shannon Preece, producer.
POST
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist; Julie Airali, producer.
VISUAL EFFECTS
Sea Level, Venice, Calif.
Jim Bohn, Fire artist; Eric Bruno, Combustion artist; Celest Gilbert, producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC
Elias Associates, bicoastal.
Michael Sherwood, composer; David Gold, creative director; Ann Haugen, producer.
SOUND DESIGN
POP Sound.
Loren Silber, sound designer.
