CLIENT
Bayer Corporation/Aleve.
PRODUCTION CO.
Green Dot Films, Santa Monica.
Thom Higgins, director; Dan Mindel, DP; Rick Fishbein, executive producer; Jim Burnett, producer. Shot on location in Encino, Calif.
AGENCY
BBDO Chicago.
Steve Dusenberry, creative director; Jim Benoit, producer; Paul Speed, art director; Gary Neul, copywriter.
EDITORIAL
The Whitehouse, Chicago.
Greg Snider, editor; Mark Grey, assistant editor.
POST
The Filmworkers Club, Chicago.
Rob Churchill, online editor; Lynette Duensing, colorist.
AUDIO POST
Chicago Recording Company.
Mark Ruff, mixer.
MUSIC
Catfish Music, Chicago.
Joel Raney, composer.
THE SPOT
"Love of the Game" (:30) depicts an older man encumbered by knee pain, who, thanks to Aleve, is able to resume his favorite pastime. The spot concludes the man—who’s actually an awful player—stating that he never said he was very good at the sport.
Spot broke June 24.