Director Claudia Alberdi has joined greatguns: USA, the Venice-based shop headed by managing director Tom Korsan. Alberdi’s previous company affiliation was bicoastal Original Film.
Alberdi’s body of work includes commercials for such clients as McDonald’s, Sears, J.C. Penney, Macy’s, Lands End, Pantene, Noxzema, Nestle, AOL, Crest, Tide, Laura Ashley, Chandon and Wellaflex.
Raised and educated in Argentina, Alberdi developed a passion for filmmaking. This led her to study at Art Center College of Design, Pasadena, Calif., where she began helming short films and commercials. Her first short film, Red, premiered at the Palm Springs Film Festival, and was bought by and aired on the Independent Film Channel.
She has recently wrapped The Mark, a film that centers on a ghost story set in New England in the late 18th century.
Alberdi comes aboard a greatguns: USA directorial roster that includes Eden Diebel, Frank Ockenfels, Lisbon Okafor, Lizelle Wagner, Luis Gerard, Michael Goode, Michael Ozier, Tim Ward, T.J. Hall, and Gurinder Chadha. The latter, a noted feature filmmaker from (Bend It Like Beckham), recently made her spot debut with Gibson Guitar’s “Empress” for Carmichael Lynch, Minneapolis. “Empress” earned SHOOT “Top Spot of the Week” distinction earlier this year (2/24).
Director/DP Ozier recently started his directing career with greatguns: USA, helming campaigns over the past several months for BMW, Toyota, Ford, and Bank of the West. He is well known for his automotive photography and lensing of extreme sports. His DP credits include a Nissan Xterra campaign, as well as multiple commercials for Honda, Toyota, Ford, Energizer, American Express, Sprite and assorted international advertisers.
Greatguns: USA is handled by a sales force of independent reps Mary Ford on the East Coast, Maureen Butler in the Midwest, and Siobhan McCafferty on the West Coast.
By Robert Goldrich
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More