Director Claudia Alberdi has joined greatguns: USA, the Venice-based shop headed by managing director Tom Korsan. Alberdi’s previous company affiliation was bicoastal Original Film.
Alberdi’s body of work includes commercials for such clients as McDonald’s, Sears, J.C. Penney, Macy’s, Lands End, Pantene, Noxzema, Nestle, AOL, Crest, Tide, Laura Ashley, Chandon and Wellaflex.
Raised and educated in Argentina, Alberdi developed a passion for filmmaking. This led her to study at Art Center College of Design, Pasadena, Calif., where she began helming short films and commercials. Her first short film, Red, premiered at the Palm Springs Film Festival, and was bought by and aired on the Independent Film Channel.
She has recently wrapped The Mark, a film that centers on a ghost story set in New England in the late 18th century.
Alberdi comes aboard a greatguns: USA directorial roster that includes Eden Diebel, Frank Ockenfels, Lisbon Okafor, Lizelle Wagner, Luis Gerard, Michael Goode, Michael Ozier, Tim Ward, T.J. Hall, and Gurinder Chadha. The latter, a noted feature filmmaker from (Bend It Like Beckham), recently made her spot debut with Gibson Guitar’s “Empress” for Carmichael Lynch, Minneapolis. “Empress” earned SHOOT “Top Spot of the Week” distinction earlier this year (2/24).
Director/DP Ozier recently started his directing career with greatguns: USA, helming campaigns over the past several months for BMW, Toyota, Ford, and Bank of the West. He is well known for his automotive photography and lensing of extreme sports. His DP credits include a Nissan Xterra campaign, as well as multiple commercials for Honda, Toyota, Ford, Energizer, American Express, Sprite and assorted international advertisers.
Greatguns: USA is handled by a sales force of independent reps Mary Ford on the East Coast, Maureen Butler in the Midwest, and Siobhan McCafferty on the West Coast.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More