DGA Award nominee for "Ted Lasso" looks to make mark in commercialmaking arena
Director Erica Dunton has joined Great Guns USA.
A prolific talent, Dunton has already directed five independent features–four of which she also wrote and produced. Her films have won numerous awards on the festival circuit, including at Sundance, Milan, Barcelona, and Ojai, and have competed at Tribeca, Slamdance, Stockholm, Moscow, Munich and Madrid. Writer-director Dunton’s feature to.get.her won the Best of Next Audience Award at the 2011 Sundance Film Festival.
Dunton has also shot 23 episodes of television. These include multiple installments for HBO Max’s Julia, Amazon’s The Summer I Turned Pretty, and Apple’s Bad Monkey. She also returned for a block of Ted Lasso after earning a DGA Award nomination in 2022 for her episode “Rainbow,” and will be launching two new episodes in May.
Dunton’s early influences include her father, BAFTA-winning cinematographer and camera technician Joe Dunton, BSC MBE who invented the video assist, made Stanley Kubrick’s lenses, and was instrumental in the development of anamorphic lenses and other seminal camera technologies.
Erica Dunton said, “Great Guns USA understands that the ultimate goal of any piece of visual media is to make an audience feel something. It also knows that style alone cannot do this, and must work hand in hand with clear storytelling and compelling characters. I’m looking forward to working across a spectrum of genres–especially in comedy–with collaborators who have always looked ahead, blazing the trail before them. I’m hoping to bring the breadth of my storytelling experience to the table and create a space at all stages of the journey to ensure ideas are elevated and team spirit flourishes.”
Oliver Fuselier, managing director and executive producer at Great Guns USA, added, “I first met Erica while searching for a director that had comedy, celebrity, action, and spots with great storytelling on their reel for a client–her name was immediately put on the top of the list. I knew her ability to tell stories and make viewers feel emotion would translate to the TV commercial world.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More